NOVEL SIMPLE Back to 2003
Chapter 409: Massive Promotion
After Wang Yunkai, the director of the operations department, was kicked out, the operations department quickly started operating!
September focuses on two things: First, the open beta of "Road to War" begins, and second, "Internet Street" is officially launched during the National Day!
Major navigation pages, major mainstream websites, many advertising platforms, as well as Feiniao.com, Youth.com, UFO.com, and Tianying.com are all occupied by advertisements for these two major events!
Feiniao spared no effort to replace all the desktops of the alliance Internet cafe he controlled with advertisements for "The Road to War"!
At the same time, some local TV stations, including Jiangsu and Zhejiang Satellite TV, which has a happy cooperation with Feiniao, and Nanhu Satellite TV, which is vaguely hostile to Feiniao, have all put advertisements on the Internet Street, and major newspapers and media are also competing to ferment this matter!
“The Internet is like the street, you can shop wherever you want – a large online shopping mall is online!”
"Internet Street joins hands with Qingnian.com and UFO.com to create the largest shopping platform on the Internet!"
"Thousands of stores and hundreds of thousands of products, creating the largest shopping platform on the Internet!"
"Internet Street welcomes you to join us!"
It’s not easy to advertise games on TV, but online shopping is absolutely fine!
Tang Qinghua did not hesitate to spend a lot of money, spread advertisements on many TV media, and spread the matter from local media.
And FF is even more shameless. They set up a hyperlink directly to the Internet Street in the chat window. Click to directly enter the Internet Street, and there is no need to log in. You can log in directly with your FF account.
……
From the time he went to Nanjing to the week after he returned from Nanjing, under a series of crazy publicity campaigns, the advertising effect exploded rapidly!
Internet Street has not yet been publicly listed, but the daily traffic has quickly climbed to one million. At the same time, many brands have applied to join the Internet Street. In just two weeks, the number of stores has soared from 1 to [-]. Add more, and the content of Internet Street will be quickly added.
"It's strange——"
Zhao Zhuoyan obtained the traffic source data analysis: "Online Street traffic yesterday was 130 million, of which 27% came from direct website access, 21% came from navigation websites, 23% came from FF chat, and 18% came from Youth Network... What about the data of Youth Network? so tall?"
"The mainstream of online shopping is young people! College students are an important consumer group, and we have conducted a large number of product guidance based on college students' purchasing intentions, such as postgraduate entrance examination books, stationery supplies, couple products, etc."
"New Oriental, the earliest partner of Youth.com, has put all the tutoring materials on the Internet Street to express its strong support for the Internet Street..."
Li Sijie, who is in charge of the Internet Street project, reported in person.
After nearly a year of hard work, Li Sijie has matured a lot. She is no longer the pure technician she was before, but has the air of a white-collar executive.
“Is there a big gap between the current advertising effect and expectations?”
Tang Qinghua asked hesitantly.
"Big, big--"
Li Sijie raised her head and beamed: "In our expectation, after half a month of advertising bombardment, when the Internet Street is officially launched on the National Day, our daily traffic will be close to one million, and the number of stores on the shelves will double, that is, [-]." about."
"But now there is still a full week before the National Day, and our traffic has exceeded 150 million, and the total number of logged-in accounts has reached 400 million, far exceeding the expected data."
As soon as these words came out, Tang Qinghua and Zhao Zhuoyan immediately smiled.
"It's not in vain that we spent nearly 2000 million yuan!"
Zhao Zhuoyan was full of joy: "Continue to maintain this and use the advertising campaign to strive to increase data traffic by 50.00% before it is officially launched... At the same time, the technology department must accumulate experience to ensure smooth data flow during the National Day."
"I see--"
Li Sijie nodded excitedly.
"Don't be busy!"
Tang Qinghua was silent for a moment: "Ask Qiao Ya to contact the top eight in the college student talent competition. Each of them will make a promotional slogan about Internet Street and send it to the Internet... Especially the top three, I suggest that the contract director of UFO.com be asked to Let’s work together to make a promotional video.”
"Is it useful to ask the director to make a promotional video?"
Zhao Zhuoyan was a little hesitant.
"What's not necessary? These contracted directors are supported by hundreds of thousands of dollars in salary every year. Are they just allowed to film TV and variety shows? Tell them that these are company tasks. If they film well, they will get bonuses. If they film poorly, they will receive bonuses. Deduct the bonus.”
Tang Qinghua said firmly.
"You are such a black-hearted boss!"
Zhao Zhuoyan rolled his eyes at him speechlessly: "Besides, is this kind of advertising effective?"
"You're still too young-"
Tang Qinghua is extremely skilled in attacking people: "Do you know how many fans the winners of the talent contest have together? Even if it is not 5000 million, it is estimated to be [-] to [-] million... Their speeches are more effective than advertising on TV stations. !”
"Is that so much? Do you want the champion, second and third runner-up of the super girls to have some too?"
Zhao Zhuoyan's eyes sparkled when he heard this.
"Everyone dare not say it, but two of them can!"
Zhao Zhuoyan is very confident: "You don't seem to understand that we, Feiniao, are now one of the largest companies on the Internet. As long as we have enough money to invite a few artists for promotion, it is not easy to do it."
“Free is better!”
Tang Qinghua said stingily.
"Ah, Tang Bapi——"
Zhao Zhuoyan immediately sneered.
However, she still approached her shamelessly. After making the invitation, several people immediately expressed their congratulations and offered to post a promotional video for the launch of Internet Street.
Zhao Zhuoyan is a little doubtful about life!
But then I thought about it and felt relieved. I was now an Internet tycoon who controlled assets with a market value of billions. These little stars who had just become famous were too late to take the initiative to please themselves, so how could they ask for money on such a trivial matter.
Even his own initiative to invite,
It’s an affirmation for them!
……
Three days later.
"Super Girl's first champion An Qiqi, congratulations on the grand launch of Internet Street!"
"Li Chunchun, the second champion of Super Girls, congratulations on the grand launch of Internet Street!"
……
"Zhong Xiaolu, the rising star of the college student talent competition, congratulations on the grand launch of Internet Street!"
"Wang Chu, the rising star of the college student talent competition, congratulations on the grand launch of Internet Street!"
One video after another was published on the Internet and circulated among the fans of major celebrities, immediately causing a huge sensation.
Don't underestimate their influence. This group of young idols has unimaginable energy. After a pair of videos were smashed, the traffic on the Internet Street skyrocketed, and the traffic on that day nearly doubled.
"It works so well?"
Even Zhao Zhuoyan was confused!
After spending 3000 to 150 million cash on advertising, they barely reached 300 million daily traffic. As a result, the power of these idols and starlets skyrocketed to nearly [-] million with just a few videos?
Ok!
Give back!
Zhao Zhuoyan asked the Finance Department to send a small red envelope - not much, just 88888 yuan!
In addition, Youth Network and UFO Network are pleased to express their willingness to set up a promotional list for several Super Girls. This is the top treatment only the top eight in the talent competition can receive. It can attract many fans for them, and they are also invited to participate in UFO. Xianxia TV series newly filmed on the Internet.
September focuses on two things: First, the open beta of "Road to War" begins, and second, "Internet Street" is officially launched during the National Day!
Major navigation pages, major mainstream websites, many advertising platforms, as well as Feiniao.com, Youth.com, UFO.com, and Tianying.com are all occupied by advertisements for these two major events!
Feiniao spared no effort to replace all the desktops of the alliance Internet cafe he controlled with advertisements for "The Road to War"!
At the same time, some local TV stations, including Jiangsu and Zhejiang Satellite TV, which has a happy cooperation with Feiniao, and Nanhu Satellite TV, which is vaguely hostile to Feiniao, have all put advertisements on the Internet Street, and major newspapers and media are also competing to ferment this matter!
“The Internet is like the street, you can shop wherever you want – a large online shopping mall is online!”
"Internet Street joins hands with Qingnian.com and UFO.com to create the largest shopping platform on the Internet!"
"Thousands of stores and hundreds of thousands of products, creating the largest shopping platform on the Internet!"
"Internet Street welcomes you to join us!"
It’s not easy to advertise games on TV, but online shopping is absolutely fine!
Tang Qinghua did not hesitate to spend a lot of money, spread advertisements on many TV media, and spread the matter from local media.
And FF is even more shameless. They set up a hyperlink directly to the Internet Street in the chat window. Click to directly enter the Internet Street, and there is no need to log in. You can log in directly with your FF account.
……
From the time he went to Nanjing to the week after he returned from Nanjing, under a series of crazy publicity campaigns, the advertising effect exploded rapidly!
Internet Street has not yet been publicly listed, but the daily traffic has quickly climbed to one million. At the same time, many brands have applied to join the Internet Street. In just two weeks, the number of stores has soared from 1 to [-]. Add more, and the content of Internet Street will be quickly added.
"It's strange——"
Zhao Zhuoyan obtained the traffic source data analysis: "Online Street traffic yesterday was 130 million, of which 27% came from direct website access, 21% came from navigation websites, 23% came from FF chat, and 18% came from Youth Network... What about the data of Youth Network? so tall?"
"The mainstream of online shopping is young people! College students are an important consumer group, and we have conducted a large number of product guidance based on college students' purchasing intentions, such as postgraduate entrance examination books, stationery supplies, couple products, etc."
"New Oriental, the earliest partner of Youth.com, has put all the tutoring materials on the Internet Street to express its strong support for the Internet Street..."
Li Sijie, who is in charge of the Internet Street project, reported in person.
After nearly a year of hard work, Li Sijie has matured a lot. She is no longer the pure technician she was before, but has the air of a white-collar executive.
“Is there a big gap between the current advertising effect and expectations?”
Tang Qinghua asked hesitantly.
"Big, big--"
Li Sijie raised her head and beamed: "In our expectation, after half a month of advertising bombardment, when the Internet Street is officially launched on the National Day, our daily traffic will be close to one million, and the number of stores on the shelves will double, that is, [-]." about."
"But now there is still a full week before the National Day, and our traffic has exceeded 150 million, and the total number of logged-in accounts has reached 400 million, far exceeding the expected data."
As soon as these words came out, Tang Qinghua and Zhao Zhuoyan immediately smiled.
"It's not in vain that we spent nearly 2000 million yuan!"
Zhao Zhuoyan was full of joy: "Continue to maintain this and use the advertising campaign to strive to increase data traffic by 50.00% before it is officially launched... At the same time, the technology department must accumulate experience to ensure smooth data flow during the National Day."
"I see--"
Li Sijie nodded excitedly.
"Don't be busy!"
Tang Qinghua was silent for a moment: "Ask Qiao Ya to contact the top eight in the college student talent competition. Each of them will make a promotional slogan about Internet Street and send it to the Internet... Especially the top three, I suggest that the contract director of UFO.com be asked to Let’s work together to make a promotional video.”
"Is it useful to ask the director to make a promotional video?"
Zhao Zhuoyan was a little hesitant.
"What's not necessary? These contracted directors are supported by hundreds of thousands of dollars in salary every year. Are they just allowed to film TV and variety shows? Tell them that these are company tasks. If they film well, they will get bonuses. If they film poorly, they will receive bonuses. Deduct the bonus.”
Tang Qinghua said firmly.
"You are such a black-hearted boss!"
Zhao Zhuoyan rolled his eyes at him speechlessly: "Besides, is this kind of advertising effective?"
"You're still too young-"
Tang Qinghua is extremely skilled in attacking people: "Do you know how many fans the winners of the talent contest have together? Even if it is not 5000 million, it is estimated to be [-] to [-] million... Their speeches are more effective than advertising on TV stations. !”
"Is that so much? Do you want the champion, second and third runner-up of the super girls to have some too?"
Zhao Zhuoyan's eyes sparkled when he heard this.
"Everyone dare not say it, but two of them can!"
Zhao Zhuoyan is very confident: "You don't seem to understand that we, Feiniao, are now one of the largest companies on the Internet. As long as we have enough money to invite a few artists for promotion, it is not easy to do it."
“Free is better!”
Tang Qinghua said stingily.
"Ah, Tang Bapi——"
Zhao Zhuoyan immediately sneered.
However, she still approached her shamelessly. After making the invitation, several people immediately expressed their congratulations and offered to post a promotional video for the launch of Internet Street.
Zhao Zhuoyan is a little doubtful about life!
But then I thought about it and felt relieved. I was now an Internet tycoon who controlled assets with a market value of billions. These little stars who had just become famous were too late to take the initiative to please themselves, so how could they ask for money on such a trivial matter.
Even his own initiative to invite,
It’s an affirmation for them!
……
Three days later.
"Super Girl's first champion An Qiqi, congratulations on the grand launch of Internet Street!"
"Li Chunchun, the second champion of Super Girls, congratulations on the grand launch of Internet Street!"
……
"Zhong Xiaolu, the rising star of the college student talent competition, congratulations on the grand launch of Internet Street!"
"Wang Chu, the rising star of the college student talent competition, congratulations on the grand launch of Internet Street!"
One video after another was published on the Internet and circulated among the fans of major celebrities, immediately causing a huge sensation.
Don't underestimate their influence. This group of young idols has unimaginable energy. After a pair of videos were smashed, the traffic on the Internet Street skyrocketed, and the traffic on that day nearly doubled.
"It works so well?"
Even Zhao Zhuoyan was confused!
After spending 3000 to 150 million cash on advertising, they barely reached 300 million daily traffic. As a result, the power of these idols and starlets skyrocketed to nearly [-] million with just a few videos?
Ok!
Give back!
Zhao Zhuoyan asked the Finance Department to send a small red envelope - not much, just 88888 yuan!
In addition, Youth Network and UFO Network are pleased to express their willingness to set up a promotional list for several Super Girls. This is the top treatment only the top eight in the talent competition can receive. It can attract many fans for them, and they are also invited to participate in UFO. Xianxia TV series newly filmed on the Internet.
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