Film and TV: Obtain Alpha Dog at the beginning

After the contract was signed, Qin Hao immediately renovated the largest unfinished building, while the other two were simply renovated and built into warehouses.

These unfinished buildings have a total of five floors. They were originally planned to be built with 30 floors. Later, due to policy changes, the land use attributes could not be changed, the real estate company withdrew its investment, and the village could not find the money to continue building, so they have remained unfinished. here.

After seeing Qin Hao's decoration drawings, Liu Sen was amazed and also couldn't help but wonder: "Your plan is good, but is it really necessary to customize such a large shelf?"

"Of course, from now on our products will be mainly in large packages. This has two advantages. One is to sell more and the products are sold quickly. The other is to minimize the frequency of customers coming to the supermarket. Customers can purchase from one store in one visit. A person’s daily necessities for a week not only eliminates the hard work of boats and trucks, but also reduces our management pressure.”

Liu Sen couldn't help but secretly admire Qin Hao's thoughtful thinking. Generally speaking, supermarkets naturally want customers to visit as frequently as possible, but their supermarket has only opened one so far. The influx of all members will inevitably lead to overcrowding. It will affect the shopping experience.

However, if all the goods are replaced with large packages, those customers who are family units can purchase a large amount of daily necessities in one visit, which not only facilitates customers but also reduces product prices, and at the same time reduces the impact of customer flow on supermarket operations. It can be said that It's killing three birds with one stone.

What impressed Liu Sen even more was that when everyone thought a supermarket should be like that, Qin Hao was able to think in reverse, reverse all the business logic, and form a complete chain.

Regardless of whether this supermarket will succeed in the end, Liu Sen is convinced of Qin Hao's ability. If the other party continues to start a business in the future, he will still cooperate with the other party. Most of the investment is not in the project, but in the investors.

"Okay then, I'll leave the decoration to you, and I'll be responsible for the purchasing channels."

"good."

Qin Hao and Liu Sen are both people who value efficiency, and they quickly got busy. After a month of intense preparations, the outline of the supermarket has begun to take shape. After being fully renovated, the once unfinished building has become somewhat fashionable. Trendy taste.

"Now that the decoration is coming to an end, I have already negotiated the goods and can come in at any time. Isn't it time to come up with your publicity plan?"

Liu Sen has been looking forward to Qin Hao's publicity plan for a long time.

"Who is the most popular star in Hong Kong now?"

"No need to ask, it must be Chow Yun-fat."

A Better Tomorrow, released on August 2, 1986, can be said to be a popular and depressed John Woo + has-been star Ti Lung + box office poisonous Chow Yun-fat + Leslie Cheung, who is still a newcomer to the film and television industry. Before the film was released, who could win this combination? Do you think it will become popular?

However, it was such an "unremarkable" movie that, after its release, became the most classic figure in the Hong Kong film industry - Ponyboy, and also transformed Chow Yun-fat, who was jokingly called box office poison, into a "fairy hair"

"Then let's ask Chow Yun-fat to shoot a promotional video for us."

Liu Sen's eyes lit up: "Well, this is a good idea."

After speaking, he still looked at Qin Hao with bright eyes. After getting along with him these days, he knew that Qin Hao's publicity plan must be more than that.

"In addition, we can cooperate with TVB on a prize-winning quiz column. The maximum prize is set to one million. The name of the column is: I am a millionaire. How about it?"

If it were Abao or Tao Tao, he would definitely be stunned. One million bonus? How many goods do you need to sell to make a profit?

However, when Liu Sen took a closer look, he felt that there was a profound meaning in it.

What was Hong Kong's per capita income in 1986? Ordinary workers earn three to four thousand a month, and white-collar workers earn five to six thousand a month.

One million is definitely an astronomical figure for ordinary people. It is no exaggeration to say that if you have one million in Hong Kong, you can be called a rich man.

Once such a program is broadcast, Liu Sen can only imagine how popular it will be among the people of Hong Kong.

As for the one million bonus, Liu Sen will naturally not be stingy. Compared with the influence it can produce, this million is absolutely worth it.

"Ah Hao, you are a genius!"

Subsequently, Qin Hao wrote a detailed planning proposal and had an hour-long discussion with TVB's most popular host "Fei Fei" on the recommendation of a friend of Liu Sen's. The new column "Millionaire" is very interested and said that it will do its best to promote this project.

At the same time, under the recommendation of "Fei Fei", Qin Hao also had a brief meeting with Chow Yun-fat's agent.

At this time, Chow Yun-fat had just become famous, and the price of the endorsement was not too high. Qin Hao won Chow Yun-fat's three-year endorsement contract for two million.

Spreading such a large amount of money has also made many stars in the entertainment industry hear that there is a "big boss" who spends a lot of money, and some agents of small stars took the initiative to call Qin Hao and ask if he had invested. The wishes of film and television dramas.

Qin Hao did not refuse them all, he just said that he has been busy recently and would wait until the supermarket opened.

I have to admit that Hong Kong's work efficiency is still very high. A week later, "Fei Fei" invited Qin Hao to TVB to discuss the specific sponsorship process. Obviously, TVB has decided on the "I am a millionaire" column. .

"Sister Xia, thank you so much this time." Qin Hao smiled and shook hands with "Fei Fei".

"Fei Fei" smiled innocently: "The main reason is that Qin Sheng's plan was good enough. As soon as I took it out, the producers gathered around to read and discuss it, and it passed the first round."

Finally, Qin Hao signed an exclusive title sponsorship contract with TVB.

In addition to the full bonus sponsorship of "I Am a Millionaire", Qin Hao also needs to pay TVB a production fee of two million. Of course, TVB will also broadcast the program through the host's mouth after the advertisement of each episode. The advertising words of Ma Boutique Supermarket, as well as some advertising positions.

Overall, this is a satisfactory cooperation for both parties. According to the producer, the first episode of the program will be recorded at the end of August. According to TVB's usual practice of recording and broadcasting at the same time, this program can be recorded for up to three episodes. It will be premiered and is expected to be officially broadcast in October.

At that time, "Hema" had just opened, and it was just in time to connect.

Two days later, Chow Yun-fat finally had a schedule to shoot a promotional video. Compared to commercials, the shooting of promotional videos is relatively sophisticated, but for Chow Yun-fat's acting skills, it was just a matter of hand, and it was shot in just one afternoon.

"Brother Fa, thank you for your hard work."

After the filming, Qin Hao handed Chow Yun-fat a bottle of mineral water.

Chow Yun-fat took it and took two sips, and said with a smile: "No, I have to thank Qin Sheng for taking care of me."

Hong Kong celebrities still know their position very well and must keep a low profile in front of their sponsors.

"Brother Fa, Hema Supermarket will open on October 1st. Then I have to ask Brother Fa to help warm up the store."

"Qin Sheng is too polite. This is all my responsibility."

In terms of publicity, in addition to TV advertisements, Qin Hao has also booked a wave of advertisements in paper media such as Oriental Daily and Ming Pao, which are expected to be warmed up starting in mid-September.

At the same time, Liu Sen's purchase contract with the brand was also signed at a high level. Only 20% of the payment was required in the early stage, and the remaining payment needed to be settled within three months. Generally speaking, large shopping malls The supermarket's account period is more than half a year. Who makes "Hema" just a brand that has just been created? The brand owners are also afraid that "Hema" will not be able to persist and end in disgrace. Such conditions are also based on Liu Sen, or in other words The conditions given to the Liu family were out of respect for the Liu family. If it were Qin Hao who negotiated the terms, they would definitely not be as strong as they were.

This is the gap between grassroots entrepreneurs and kids from rich families. Even with the same founding capital, kids from rich families have many intangible resources that grassroots entrepreneurs can’t even imagine.

And this is why Qin Hao asked Liu Sen to cooperate and was willing to give up 35% of his shares.

After the purchase channels and publicity were taken care of, what Qin Hao had to focus on was personnel training and supermarket operation procedures.

Except for some middle managers poached from other supermarkets, the rest of Hema's employees are all newly recruited young employees.

The operation process of "Hema" is completely different from that of other supermarkets, and many of them are even in the opposite direction. Anyway, they need to be trained from scratch. Instead of recruiting some old fried dough sticks, it is better to cultivate some fresh blood, and the new employees will be more motivated. , and are more enthusiastic about work.

On the other hand, the Hong Kong stock market is also making rapid progress. In late September, the Hang Seng Index soared from 1,000 points at the beginning of the year to 2,000 points, and continues to gain momentum.

The entire stock market is booming, and many Hong Kong people who have never traded in stocks before have begun to invest money in the stock market.

The share price of the "Hong Kong Hotel" that Qin Hao purchased before also rose from the initial 18 yuan to 23 yuan.

But this is just the beginning. Liu Luanxiong, who has made huge gains in stock market sniping one after another, once again sets his sights on the "Hong Kong Grand Hotel". His strategy is still to take advantage of the low stock price in the early stage to absorb it, and wait until there are not many circulating shares on the market. , and then suddenly launched an attack, announcing an acquisition to raise the stock price.

This time, the "Hong Kong Hotel" Liu Luanxiong is competing for also has a great background. As the first five-star hotel since the opening of Hong Kong, it also owns high-quality assets such as the Peninsula Hotel and the Repulse Bay Hotel. The boss behind it is The famous Kadoorie family.

The Kadoorie family ranks fifth among the top 10 plutocrats in Hong Kong, and ranks third among British-owned plutocrats after the Keswick and Schweizer families. At the same time, Kadoorie has another special identity: he is a Jew.

As a Jew who is famous for his business skills, how would he deal with the barbarians at the door?

Soon, the news that Liu Luanxiong and the Kadoorie family were competing for control of the "Hong Kong Grand Hotel" hit the front pages of major media.

Reflected on the stock market, the share price of "Hong Kong Hotel" soared from 23 yuan to 28 yuan. If the news was not released at 3 o'clock in the afternoon, it is estimated that the share price of "Hong Kong Hotel" is likely to directly exceed 30 yuan. .

"Qin Sheng, the stock price of 'Hong Kong Hotel' has now risen to 28 yuan and 30 cents."

After the market closed, Wang Wei immediately called Qin Hao to report on the situation of the day. He originally thought that Qin Hao would just give up as soon as it was good, like the previous times. However, this time, Qin Hao always stood still.

Because Qin Hao knew very well that compared to the previous bluffs, Liu Luanxiong really planned to acquire the "Hong Kong Grand Hotel" this time.

Sure enough, two days later, Liu Luanxiong raised his banner in a high-profile manner. At the same time, he also attracted a very important partner Lin Baixin. This rich man who started his career in clothing manufacturing has a rich net worth, but his most well-known deed is the acquisition in 1988. ATV and became chairman of the board of directors of ATV.

After the news was released, the entire market went crazy. Everyone knew that Liu Luanxiong was serious this time.

Just one day later, the Kadoorie family also issued a statement stating that they would defend their control of the "Hong Kong Hotel" to the death.

For a time, the share price of "Hong Kong Hotel" skyrocketed like a shot of chicken blood. In just two days, the share price had risen to 35 yuan and 60 cents, and this price was also hard to find.

"When the stock price rises to 38 yuan and 50 cents, I will sell it in batches. I have been busy recently. Please call me after all positions are cleared. That's it."

Wang Wei's mouth twitched unconsciously as he listened to the busy tone on the phone. You know this involves tens of millions of transactions, why don't you just keep an eye on it? Or does the other party really have more important business to do than this?

Suddenly, Qin Hao's net worth in Wang Wei's mind rose several levels again.

The reason why Qin Hao is confident to let Wang Wei operate is not because he believes in Wang Wei's ability, but because the equity competition between Liu Luanxiong and the Kadoorie family will not be decided in a short time. As for why he doesn't hold more After a period of time, he sold it again. The main reason was that the stock price of "Hong Kong Hotel" did not exceed 42 yuan when it was the highest. He sold it for 38 yuan and 50 cents. Based on his opening price of 18 yuan, he has made more than double the profit, which is already quite good. No need to take any more risks.

The most important thing is that the 10 million previously invested in "Hema Supermarket" has bottomed out, and he needs to inject more capital. Liu Sen also invested an additional 3 million.

On a sultry morning in mid-September, countless newspapers were delivered from vans to newsstands in the streets and alleys of Hong Kong.

Some people discovered that Chow Yun-fat's photo appeared in the most conspicuous advertising space.

In the photo, Chow Yun-fat is wearing casual clothes, with a five-story building behind him.

"Go to Hema Supermarket and enjoy exquisite life."

The advertising slogan in black and bold appeared on Chow Yun-fat's left hand. Chow Yun-fat's smile was very friendly, and there was a trace of laziness in his graceful demeanor. Just for this smile, it took more than a dozen shots before it was approved.

"Where did this Hema boutique supermarket come from? I've never heard of it before."

"I've never heard of it, but if you can afford Chow Yun-fat to advertise, you must have a lot of background." (End of Chapter)