Film and TV: Obtain Alpha Dog at the beginning

In the blink of an eye, "Hema" has been open for three months, and the number of members has climbed to 80,000. It is a foregone conclusion that it will exceed 100,000 before the Lunar New Year.

Liu Sen is already planning to open a branch.

As the number of members continues to increase, one store will definitely not be able to accommodate so many members, and many members have to come from Kowloon, which is still too far.

"Then we'll wait until the busy New Year period is over and then open a branch in Kowloon next year."

Seeing that Qin Hao agreed to his plan, Liu Sen couldn't help but look happy on his face.

Upon seeing this, Qin Hao couldn't help but pour cold water on him: "Hong Kong only has such a large population after all. According to Hema's model, opening up to three branches is already the limit. Any more will only increase operating costs."

In essence, Hema earns money from membership fees, and opening branches is also to facilitate members to shop nearby. The turnover income brought by the increase in the number of branches can only cover the basic costs of labor, water and electricity.

As far as this model is concerned, "Hema" cannot do well in Hong Kong.

Liu Sen couldn't help but feel a little disappointed when he heard this, but he soon thought of something: "Mainland! The mainland has a large enough population and a vast market. We can open branches to the mainland."

However, Qin Hao still shook his head: "Hema's model is not suitable for mainland China, at least not currently."

"Why?"

"The average monthly salary of an ordinary worker in mainland China is only more than 30 yuan. It is unrealistic to ask them to spend three months' salary to apply for a membership card and renew it every year."

"Of course, the potential of mainland China is very huge. In another ten years, it will have the consumption power to carry Hema."

"Before this, we can follow the development model of conventional supermarkets and seize the market first."

In terms of Hema's current scale and popularity, it is completely incomparable to international giants such as Wal-Mart. However, Qin Hao has an advantage, and that is that international giants such as Wal-Mart are currently targeting the European, American, Japanese and Korean markets. I am not very concerned about the mainland market.

What Qin Hao has to do now is to create a time lag and seize enough markets before these international giants enter the mainland market. In many cases, consumers' inertial thinking is the most effective moat for enterprises.

"Well, that makes sense." Although Liu Sen was a little disappointed, he was still very motivated. The success of "Hema" gave him enough confidence.

At the same time, Qin Hao's stock account also completed liquidation at the end of the year. The final average price sold was 39 yuan and 20 cents, a total of 550,000 shares. After excluding various handling fees, 2,100 yuan entered Qin Hao's bank account. million in cash.

For this reason, Qin Hao also sent a big red envelope worth 88,000 yuan to stock broker Wang Wei. After all, the average selling price he had preset for Wang Wei before was 38.5 yuan. They helped him make more money, and Qin Hao was not stingy. means means.

Feeling the heavy weight of the red envelope, Wang Wei was so excited that he almost cried and barely kowtowed to Qin Hao.

"Qin Sheng, I just got your call. It was from the mainland."

When the front desk of Peninsula Hotel saw Qin Hao entering the lobby, he immediately greeted him.

"Okay, I understand, thank you." Qin Hao gave the front desk a hundred Hong Kong dollars to spend.

"Thank you Qin Sheng, this is the number to call back."

Qin Hao nodded with a smile, took the number, returned to the hotel room, and called back.

There was a phone booth on the other side of the phone. It took three minutes before Tao Tao's voice came from the other end of the phone.

"Ah Hao, you finally called me back."

"Why are you making a long-distance call in such a hurry?"

This was the first time Tao Tao called him, and Qin Hao couldn't help but be curious.

Tao Tao's anger also increased when he mentioned this: "I'm sorry to say that you've only been away for half a year. Tell me honestly, have you been dazzled by the colorful world of Hong Kong and forgotten about us brothers in red pants?"

Qin Hao couldn't help but lament that time flew by. It had only been more than half a year since he came to Hong Kong this time.

"I'm busy with some things here. I have to wait until the New Year before I can go back."

Tao Tao felt a little resentful when he heard the tone: "You guys are really good. You are all looking for money. A Bao also said that he won't come back during the New Year. He is going to Anhui to collect treasury bills. You are in Hong Kong and won't come back. I am alone. I’ll be bored to death in Shanghai.”

"Then you might as well come to Hong Kong to celebrate the New Year."

"That won't work. I still have to do business. Business on Huanghe Road is so good during the Chinese New Year. I can't win even if I deliver goods."

Qin Hao laughed and scolded: "Then you have the nerve to say that we are interested in money, but you do the same."

Tao Tao's sophistry came from the other end of the phone: "That's different. I'm still holding down the base camp in Shanghai anyway. You two are so far away and you don't even know to give me a call."

"Okay, stop complaining. I'll go back to Shanghai when I'm done here. Then I'll have a few drinks with you."

"That's pretty much it. I'll hang up then. International long distance calls are very expensive."

Qin Hao clearly heard a woman's voice coming from the other end of the phone. If he heard correctly, it should be Fangmei's. He couldn't help but sigh to himself: What a bad fate.

In Hong Kong, the most important holiday before the Chinese New Year is Christmas. After all, the British have been in Hong Kong for so many years, so many habits have naturally remained.

Qin Hao also discussed with Liu Sen to plan a special Christmas membership day. All Hema products will be discounted at an additional 10% off the original price. It may seem like a loss to make money, but in fact it is to expand influence and boost sales at the same time. Number of members.

The event started to warm up one week before Christmas, and it was really popular among customers. For seven days in a row, the number of customers who came to apply for membership every day was more than five times the original, and the number of members, which had been growing slowly, soared to 10 million, achieving the 1986 goal ahead of schedule.

At the same time, Qin Hao also specially formulated an advertising slogan for Christmas and Spring Festival: During the New Year and the holidays, go to Hema Supermarket for shopping.

As the brand new advertisements are broadcast on TVB throughout the day, the brainwashing slogans of the advertisements have gradually become deeply rooted in the hearts of the people, and many children will memorize them.

"Ah Hao, you have worked hard this year."

On Christmas night, the financial officer left after finishing the report. Qin Hao and Liu Sen were the only ones left in the office. Liu Sen even opened a bottle of XO to celebrate.

Qin Hao took the wine glass and smiled: "It will be even harder next year."

Liu Sen was startled for a moment, then laughed loudly: "As long as you can make money, all the hard work will be worth it."

"Then I wish you a prosperous new year."

“Get rich all year round!”

The two smiled at each other and emptied their glasses.

After Christmas, Qin Hao is still very busy. In addition to preparing for the Spring Festival activities, the location of the new store is the top priority. According to his plan, he only plans to open three stores in Hong Kong, so the location of the store is Top priority.

Different from half a year ago, Qin Hao had more places to choose from this time. Many commercial complexes also took the initiative to invite "Hema". However, after inspecting these places one by one, Qin Hao declined, mainly because of the area. The problem is that land in Hong Kong is really tight. More than 5 million people are squeezed into less than 15% of the area, especially in the more prosperous business districts. If nothing else, parking spaces alone are a big problem.

In the end, Qin Hao chose a relatively remote place in Tsim Sha Tsui, but with convenient area and transportation, and rented a building on the first to fourth floors for renovation. According to the construction period, it would take at least half a year to open the branch.

Busy time always flies by quickly, and before he knows it, Qin Hao has spent a Lunar New Year in Hong Kong, and the Gregorian calendar has arrived on February 14th.

Qin Hao boarded the flight to the mainland. "Hema" was basically on the right track. With Liu Sen watching, Qin Hao didn't have to stare there all the time. Before leaving, Qin Hao once again spent 15 million to open a position. Hong Kong stocks, but this time he bought more scattered stocks, which were all stocks that performed relatively well in the Hong Kong stock market. He was reaping the dividends from the rise in Hong Kong stocks before Black Monday came.

On Guling Road, Tao Tao was sitting on a recliner out of boredom and taking a nap. He said impatiently to the aunt who was picking fish: "Oh, my dear, do you want to buy it? You will strangle my fish to death."

"Oh, how do you do business as a boss? When I buy fish, I must buy the best and freshest. I can't even look at it. I won't buy it. You are not the only one selling fish here." The aunt was not happy when she heard this. Yes, he threw the fish directly into the water tank, and the splash of water directly washed Tao Tao's face.

Boss Fang of the shop next door curled his lips when he saw this: "Look at his careless attitude, if it weren't for the support of those orders on Huanghe Road, his shop would have gone bankrupt sooner or later."

Fang Mei next to her heard this and couldn't help but defend Tao Tao: "Actually, it's no wonder he can't cheer up. He's used to big business on Huanghe Road, so he doesn't look down on this small amount of money."

"Huh, isn't it just that he started earlier than others? Besides, it was Ah Hao who helped him start the business. What can he accomplish? Look at the two boys with him. Ah Hao is not I said, I went to Hong Kong to make a lot of money. That Ah Bao is not bad either. He made a lot of money by flipping treasury bonds. He is the only one who is still guarding this shabby stall. What is there to be proud of?" Boss Fang saw that his daughter actually worked for others. Talking, I feel so sour in my heart.

Fangmei didn't argue, but she couldn't hide the look she was looking at Tao Tao.

Just when Boss Fang was about to continue teaching his daughter, a warm greeting suddenly came from the intersection of Cobalt Ridge.

"Hey, Ah Hao is back. I heard that you went to Hong Kong to make a lot of money, and now you are the big boss."

"Oh, this guy who came back from Hong Kong is different. Look at this suit. It looks very fashionable. Isn't it cheap?"

Qin Hao smiled and greeted the owners of these shops one by one.

"Boss Fang, long time no see. Happy New Year. Business is booming."

The expression on Boss Fang's face was a little unnatural, and he thought to himself: This person really can't talk about it, he appeared as soon as he said it, but he quickly squeezed out a smile and said hello to Qin Hao.

When Tao Tao saw Qin Hao, she rushed over in surprise. After giving him a bear hug, she punched Qin Hao on the shoulder and complained, "You kid still knows how to come back."

"How have you been lately?" Qin Hao smiled and put his arm around Tao Tao's shoulders.

Tao Tao shrugged: "You have seen that business is still the same as before. It's just that you and Abao are not here, and you can't get excited about anything."

In fact, Tao Tao's state of mind is a mental state that many middle-aged men have. Their careers are basically stable, and they don't have enough motivation to move up. They are living a good life, but they just feel that something is missing. On the contrary, they are not as poor as before. It’s fun when you struggle.

"Where's Abao? When will you come back?" Qin Hao didn't mean to persuade Tao Tao. In fact, he thought it would be good to be like Tao Tao. Not everyone has to pursue climbing to the top. After having a certain amount of capital, it would be better to just lie down. A blessing.

"It's still early to arrive in Shanghai in the evening. Let's go to dinner first." Tao Tao said, taking off his waterproof clothes and throwing them directly on the recliner, then pulled Qin Hao and left, not forgetting before leaving. Turning around and waving to Fangmei.

"Fangmei, help me take a look at the shop and bring you a gift later."

"Um."

Boss Fang from the shop next door was so angry that his nose was almost crooked. He was about to get a good cabbage eaten by a pig.

"Well, what the hell, what does he think of you? The servant still needs to be paid. You help him look after the shop all day long. Has he ever paid you? You are not allowed to help him!"

"I'm talking to you, do you hear me?"

Boss Fang became even more angry when he saw that his daughter remained silent.

Fangmei said in dissatisfaction, "Then he brought me a gift."

"He bribed you with just a small favor? Let me tell you, this man's smooth talk is not a good one. Be careful not to be deceived by him!"

"My pleasure."

"I'll forget it if you make me mad."

On the other side, Tao Tao took Qin Hao to Huanghe Road again, but Qin Hao held him back: "Okay, we'll go to Huanghe Road in the evening when A Bao comes back. Now just find a small restaurant nearby to eat. In the past six months in Hong Kong, I’ve really missed this.”

"Okay then, let's go in the evening. I've reserved a seat, so don't let me go."

Afterwards, the two went to a nearby small restaurant and ordered three dishes and one soup.

"By the way, what have you been doing in Hong Kong for the past six months? You're so busy that you don't even have time to come back for the New Year." Tao Tao finally couldn't bear it after two glasses of wine.

Qin Hao said lightly: "It's nothing, just trading stocks and opening a supermarket by the way."

"supermarket?"

"It's almost like a department store, but there aren't as many counters. Customers can choose whatever they want and pay at the door."

Tao Tao was very surprised when he heard it: "Is there such a department store? Why haven't I seen it in Shanghai?"

"You will see it soon. I came back this time just to check it out."

In 1987, the mainland market was far from being "free and open". The first issue to consider when doing business was policy. Qin Hao knew very well that once supermarkets were launched in Shanghai, they would inevitably squeeze out the living space of Shanghai's large and small department stores, and these Many department stores are owned by state-owned assets, and it is difficult to say whether they will encounter resistance from some unknown factors.

"Does it cost a lot to open a supermarket?" In Tao Tao's memory, department stores were big businesses. Not to mention other things, the salespeople in department stores had to rely on connections to get in.

"I guess 20 to 30 million is enough."

"Twenty to thirty million."