Legendary Hollywood Director

With the consistent resource tilt of the theaters and Warners to Monster in the Lake, the weekend passed quickly.

Monday, November 14.

In the office of the president of Blue Butterfly Pictures.

Sitting behind the boss chair, Liam recalled the changes in the past two years, and sighed a little in his heart.

Who would have thought that the North American distribution foundation he had worked so hard to build over the years would one day fail to keep up with the studio's business needs.

Of course, if it was the original Lisman Films, it might be enough.

At first, he only wanted to help the big boss to seize power, so that he would not become a monopoly. Then, the film production department that was just starting must not be able to produce any movies that need to be announced.

However, when it comes to Firefly Pictures, the situation is completely different.

Everything seems to be the other way around.

In terms of production, it can be divided into three, six, nine, etc., but in terms of distribution, Blue Butterfly Pictures can barely reach six, and nine even dare not think about it.

As a result, Liam could only watch his own business, his own profits, his own bonuses and the right to speak fall into the pockets of outsiders.

Don't be angry.

Liam thought that more than once.

But when it comes to Xuanfa, I really don’t have this strength. I can’t make a swollen face and make a fat man. I can’t get good results and waste the market potential of the film in vain.

The Monster in the Lake.

Although Liam hasn't seen the movie market data for the first weekend, judging from the feedback from the past two days, he has no doubt that this movie will become the most profitable project of Firefly Pictures this year.

After all, it took another 33.28 million on Saturday, and the box office continued to rise very normally, continuing the strong performance of the first day of release.

Moreover, in general, speaking with big data, the box office curve of new films in the Hollywood film market is higher on Saturday than on Friday and higher than on Sunday, because the first day and the midnight show are full of die-hard fans and supporters. On the Saturday off day, there will be a full-scale outbreak of passers-by audiences and die-hard movie fans, and it will drop slightly on Sunday, but it is still higher than Friday.

But if this is not the case, it is either a dark horse or a street.

The box office data for the first weekend can drop too much, which is a nightmare for any studio, and this nightmare is still being played out in the market.

However, Monster in the Lake, which has already exploded into a movie-watching craze, is obviously not a loser.

In just two days of release, North America has accumulated 68.75 million US dollars. The movie itself is not a movie project with a large audience such as Harry Potter and Spider-Man. It is estimated that it is not a traffic problem, nor There will be big ups and downs, and the box office in the first two weeks will be higher than the box office in the next month or so.

Liam was very jealous of Warner's ability to distribute and promote. After flipping through a few pending documents, he still wanted to know the specific situation of Monster in the Lake, even if the relationship between this film and Blue Butterfly Pictures was not big.

In a short while, the finished film market table was placed on Liam's desk.

After just a few glances, Liam was a little unwilling again.

Sunday's close: 32.67 million.

101.42 million in the first weekend.

It broke 100 million in three days, a sign of blockbuster sales.

Don't be angry.

For some reason, Liam came up with this idea again. Although he never thought that the North American distribution network he created could be lucky enough to promote any blockbuster projects with great market potential, he just wanted to import movies from other regions and make a little money.

Well, there is no harm without comparison.

How uncomfortable it must be for someone to release a selection that is worth the years of hard work and hard work you have released.

According to the 10% fixed box office cut negotiated by Firefly and Warner, and the publicity expenses are shared equally by both parties, Warner will get back more than 6 million in three days (not the total box office, but the distribution and production after deducting the cinema line). ).

Well, compared to the expenditure, Warner certainly did not pay back, but according to this trend, is it difficult to pay back?

Not to mention offline and copyright peripherals, it is easy to make a profit of over 25 million based on box office and overseas markets.

This is a win-win situation. Warner invests resources reasonably and reaps sufficient profits. Firefly does not have such market distribution capabilities. With the help of Warner to release box office potential, it also reaps sufficient profits.

As for what is lost and what is earned, everyone gets what they need. Whoever made the Big Six monopolize the largest publicity market and film arrangement share has never been a studio behind them.

For example, all major American TV networks and regional TV stations have six shadows. Even if you take money, you may not be able to buy golden advertising space.

And they themselves, that is the internal price.

This is also Warner's peace of mind that they take a fixed 10% of the box office, and 10% is not much. It can be said that because Firefly's projects are very profitable, it is part of the win. They are the highest, and take those small producers. The factory is always calling for a 30, 35 split plan, basically not giving those small studios the profit margin above the box office, and if they want to make money, they go offline.

Domineering?

If the goods of the merchants sell well, the platform will give in. If the platform is too powerful, the merchants will give in. This kind of principle is similar to e-commerce and sales. In the final analysis, it depends on whether you have enough chips to play at the poker table.

At the same time, in the Warner Bros. Pictures building in the Burbank area, a group of executives were also discussing the excellent results of Monster in the Lake in the conference room.

Among them, an executive of the distribution department waved the box office report in his hand and reported with some joy: The attendance rate has been maintained at about 80%, and the audience's reputation is very good. It is expected that the film will not drop too much next week, and it will generally remain the same. In this regard, it is necessary to publicize the results as soon as possible, and once again stir up the momentum to attract passers-by and fans who are still on the sidelines.”

The people from the propaganda department immediately stood up and said: We have continued to invest 8 million US dollars, and the newspapers and magazines have also reserved entertainment front pages, and the second round of publicity can be started at any time.

Well, keep the investment of this resource, but wait another week, we need to promote our own project Harry Potter and the Goblet of Fire in advance, remember to stagger the distribution.

After the meeting, Barry Mayer picked up the North American box office report again and scanned it line by line.

First place: Monster in the Lake, 101.42 million;

Second place: Chicken Story, 32 million;

Third place: Jumanji 2, 16.75 million.

......

Animated films can occupy a unique place in the film market. No matter how popular the live-action film is, the second-week box office of the runner-up Chicken Story has only dropped by 20% compared with the previous week, and 32 million is almost 4 to 10. The sum of the results is no wonder that Disney is complacent, claiming that it will still fulfill the established goal and earn enough 90 million before the release of Harry Potter 4 and the oppression of The Monster in the Lake.

In fact, Disney did not exaggerate its expectations. As of this weekend, the total North American box office of Chicken Story has exceeded 80 million. With the current momentum, 90 million is really a small target.

At the end of the report is the summary of the marketing department.

Judging from the overall market situation, Chicken Story is the second best-selling film in Disney's history, second only to The Lion King. Compared with last year, the total amount has declined, and the total amount has dropped by 10%, and the number of moviegoers has dropped by 8%. When the second half of the Monster in the Lake is released, a large number of animated movies will soon be avoided. The audience pulled back to the theater, so not only did not decline in the end, but the total market value increased by 3% compared to the same period last year.

In fact, Warner has long understood that with the more entertainment methods of the people today, compared with the 1990s, although the number of theaters is increasing, the number of productions is increasing, and the market is growing year by year, but the rate of increase is not high at all.

And the number of moviegoers is not much higher than in the 1990s, but the competition is more intense.

In the past, it was normal for a blockbuster movie to be shown for two or three months, but now the number of theaters has been reduced by more than a month.

In other words, people used to have a single way of entertainment and were more willing to go to the cinema to watch movies, but now, emerging forces such as games, TV, and self-media have seriously distracted the audience’s attention.

Watching a movie or not is not the most frequently chosen means of spiritual satisfaction.

In other words, there is more pressure to make a movie.

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