NOVEL SIMPLE Chapter 102
Chapter 102 The finalized thistle move, a new independent brand: flammable warning! (1/5, please subscribe)
Let consumers define the value of Mo Ran.
At the same time, it also allows consumers to pay for Mo Ran’s endorsement fee!
Phil Knight’s proposal silenced the resistant executives.
They are not fools either.
It soon became clear what the chairman of the company meant.
“But wouldn’t this be too risky? Chairman, this…
“Jie, you have to take a long-term view. 93
Phil Knight interrupted: “Look, there’s a limit to how much we can end up giving Rhyme.
“Do you know what I mean?”
“But the purchasing power of consumers, in theory, has no upper limit!”
Like Phil Knight said.
Nike can give Mo Ran’s endorsement annual salary, and eventually there will be a digital ceiling.
20 million is not enough, 30 million?
An endorsement offer with an annual salary of $30 million is beyond the acceptable range of Nike in this era.
This is the so-called offer cap.
However, if consumers pay the bill.
Simple example.
Nike has created a new standalone brand for Mo Ran.
At the same time, enjoy a fifty-fifty share of all the brand’s products, including sneakers, apparel and various accessories with Mo Ran.
So, how much is Mo Ran worth?
It is entirely up to him and the group of consumers who support him.
The lower limit of this number may be low, and the upper limit may also be high!
Moreover, Nike has no need to worry, they need to release these products according to market demand.
“Is Mo Ran worth it?”
“Trust me, Lalette, this time I’m going to Los Angeles to talk to the Mo Ran team in person. 99
Phil Knight slapped the bricks decisively.
The news that he was going to personally thrips also caused an uproar among the executives in the entire conference room.
You know, the last player to have Phil Knight thrips himself was called Mile Jordan!
Mo Ran, in Knight’s eyes, is clearly the presence of a Mile Jordan-level constable.
Even if you look at it from China and the Los Angeles market.
The commercial value of Mo Ran is higher than that of Mile Jordan!
Thrips in person?
necessary!
At the same time 17, the United States, Los Angeles.
Mo Ran’s residence.
Reebok, Converse and Adidas, the sub-police gave their final offer.
Reebok gave Mo Ran a six-year, $90 million sneaker endorsement deal.
At the same time, he said: Let Mo Ran and Allen Iverson ask for a sneaker advertisement.
They will take advantage of the bond between Moai’s group to heat up their respective endorsement sneaker series.
Converse gave Mo Ran a five-year, $86 million contract.
They also threw out the glorious history of the ancient times that once dominated the Alliance.
“Mo, if you can sign Converse, our company firmly believes that you will lead Converse to become the first endorser of the NBA again!”
That’s right, under the circumstances that the salary cannot be raised to 20 million police officers.
Converse can only play a feeling card.
After all, they used to really dominate the entire league.
Adidas fired Mo Ran for a six-year, $124 million endorsement deal!
In terms of endorsement fees, Adi can hammer Converse + Reebok on the ground.
And, Kenneth, head of Adidas America, made it clear:
Adidas will design a signature sneaker for Mo Ran in its first year.
The endorsement price with an annual salary of 20 million US dollars is the upper limit of the endorsement that Adidas can currently come up with.
“Mo, I think Adidas is very good, they are full of sincerity, and the salary for the hook is also the highest. 19
After sending Kenney away, Bill Duffy gave his opinion: “Seriously, Adidas is also a leading company in the basketball field.
“They are willing to ask a rookie for a price of over 100 million yuan, which is enough to show that they value you.
With Nike on hold.
This high-priced endorsement from Adidas to Qin is indeed the best choice.
“Let’s wait and see, there’s another company that doesn’t offer an offer.
Mo Ran is not in a hurry.
Nike is the absolute leader in the future sneaker market, and Adidas will have a fractured price in the future.
Mo Ran would like to see what kind of quotation plan Nike, who has never had an angler, will give!
“Maybe, Nike didn’t choose to join you in the endorsement battle?”
Bill Duffy is clearly more inclined to sign with Adidas.
Nike has been silent for so long, who knows if they will be discouraged and withdraw from the Mo Ran battle?
Adidas this is a real deal of 124 million US dollars in 6 years!
“Bill, do you think Nike will miss this opportunity?”
Mo Ran isn’t really in a hurry: “If they get out of this fight, Nike will be the number one loser of the 90s, or even the 21st century.”
Bill Duffy was convinced by Mo Ran.
really.
If you don’t even fight for a player like Mo Ran, why would Nike compete with a giant like Adidas?
as predicted.
While the two were chatting.
Bill Duffy gets a call from Nike headquarters.
“What did you say? Mr. Phil Knight is coming to Los Angeles in person?”
Bill Duffy jumped out of his seat when he got the call: “Okay, I get it, we’ll be ready!
hang up the phone.
Bill Duffy didn’t even think about sitting down: “Mo, you’re right, Nike really made a choice.”
“And this time, it’s Mr. Phil Knight, the company’s chairman + founder, who personally thrips to talk to us!”
Reebok and Converse are all just project managers.
Adidas has a higher pattern and sent the head of the America region.
This wave of Nike is directly full.
The chairman + founder of the company will meet in person!
What is a card face?
What is sincerity?
That’s it.
“When are they going to Los Angeles? 33
“I’ve already boarded the plane, and I’ll be in Los Angeles about eight o’clock in the evening.”
“Then wait for my afternoon training to end, and wait for the other party’s news.”
Mo Ran is clear.
What kind of offer + signing scheme Nike gives will determine its final choice.
Adidas is already the leading first echelon, and it has a bigger advantage than Converse Reebok behind it.
What kind of answer will Nike, who is still at the starting line, give?
Even the chairman of the team met in person.
Bend is disappointing.
Temporarily alerting Bill Duffy, Mo Ran went to the Lakers training center and started the daily training in the afternoon.
Due to various signing negotiations in the morning, Mo Ran applied for a half-day vacation with team coach Del Harris.
When he arrived at the training hall in the afternoon, as soon as he walked into the locker room, he was rushed up by the team and poured cold water on his head!
“Congratulations, our Mister of the Month!”
“Mo, you did what Mile Jordan never did!”
“You’re so cool, man, you deserve it!”
“Look at me, Mo, it was Kenny and Dale’s idea, not me! 35
The last sentence was said by Allen Iverson.
Although he is the one who likes to splash water the most.
But honestly speaking, this idea really wasn’t what Al had in mind.
With such an old-fashioned way of doing things, Kenny Smith and Dell Curry can only imagine the Lakers.
However, Mo Ran doesn’t care whose idea it was.
Iverson was the closest to himself, and he was the one who worked the hardest when he just splashed water.
So, sorry!
In the locker room of the Lakers training center, screams came one after another.
No one knew what was going on inside.
Because when the Lakers came from the locker room, they were all expressionless, as if nothing happened.
Except for Allen Iverson!
AI in the next training, the offensive end is crazy / grass Kenny Smith and Dale Curry’s sparring team.
Laozi can’t beat Mo Ran, can’t you take your anger out of you two old guys?
Kenny Smith and Dale Curry don’t understand.
It’s obvious that you have splashed the hardest yourself, and you are the closest!
Blame us for what?
Go find Mo Ran if you can!
What’s the point of bullying our two old bones?
Iverson is not talking about 5 virtues!
However, killing the red-eyed A” doesn’t care about that.
We young people are like that.
Lakers training center, Iverson is completely crazy.
After the afternoon team training, Mo Ran took a shower and changed clothes early and went home.
Because he got a text from Bill Duffy.
The Nike team headed by Phil Knight, just arrived in Los Angeles, did not take a break and went straight to Mo Ran’s arms in Los Angeles.
They don’t want to wait a moment.
For fear of being a second late, Mo Ran’s name was already signed on the contract with other companies.
8:40pm.
The Nike team came to Mo Ran’s house.
Bill Duffy took the initiative to get up and stretch out his hand to greet the man at the head of the Nike team: “Welcome to Los Angeles, Mr. Phil Knight.”
“We should have come a long time ago, it is a little late now.
Phil Knight replied, and then took the initiative to make friends with Mo Ran on the other side: “Mo, I’m Phil Knight, I don’t think I will come here for nothing today.
“I hope you’re right.”
Mo Ran shaking hands with Phil Knight.
The two sides cut to the chase and went straight to the subject.
“Not much nonsense, Mo, we’re going to sign you, and it’s a whole new way of signing.
Phil Knight took out a temporary document: “This is our draft contract proposal.
“If you want, our company will design a new independent brand for you. 99
Under the introduction of Phil Knight, Mo Ran opened the home page of the draft proposal.
What catches the eye is a red circular sign.
There is a blaze in the middle of the logo.
At the same time that the red circle is surrounded by flames, there is also a slash.
Below this red circular sign, a string of English is also attached:
Inflammable-Materials!
Ignite items!
That’s right, the symbol on the picture is a warning sign for igniting items!
“Mo, the meaning of the Chinese names we’ve studied: don’t burn.
“We feel that the way you feel on the pitch to your opponents is as dangerous as igniting something. 5
“So, we built a brand new independent brand for you around this meaning – Ignite Warning Series!”
“The acronym for Inflammable-Materials is IM, so you can also call it the IM series. 19
Ignition warnings galore – IM!
Nike has studied the meaning of the literal translation of its own Chinese name, and extended and expanded its meaning.
Even the logo of the independent brand has been designed, which really surprised Mo Ran.
It’s so well prepared!
Opening the first page of the copy, Mo Ran saw the specific content.
The IM series is not only limited to the field of sneakers, but also includes peripheral products such as clothing, accessories and so on.
“Fifty-fifth of sales?
“And it is divided into fifty-fifty according to the pre-tax amount.”
Phil Knight went on to explain: “Mo, if you can make the IM series sell for $20 million in sales, you can get $10 million.
“We’ll advance your joint 750 state and California taxes in full.
The tax rate in California is very high, so Nike paid the tax in full to express its sincerity in signing Mo Ran!
One thing to say, Nike is indeed full of sincerity.
But Bill Duffy saw the downsides of asking.
That is – the guaranteed endorsement salary is only $2 million!
If the sales of this so-called independent brand endorsed by Mo Ran declines, the endorsement fee he will receive may theoretically be lower than the endorsement amount provided by Converse Reebok!
Even if you want to surpass Adidas’ annual salary of nearly $20 million in endorsement fees.
Mo Ran also has to make the sales of the IM series reach at least $36 million!
This is not an easy task.
Nike is drawing a pie!
“If you have a mirror appointment now, when is the earliest you can wear the first pair of sneakers?”
After Mo Ran read the contract carefully, he asked, “It’s not mass production, it’s for me.”
“We’ll get you on your feet before Christmas.”
Phil Knight apparently had this in mind: “Before mass production, we’re going to have the IM-Generation show up at the Christmas fight.”
joke.
This year’s Christmas fight, Mo Ran is going to fight Mile Jordan in Chicago!
This may be the most anticipated game of the season, bar none!
With such an explosive Christmas battle, Nike will never miss this traffic as long as it can sign Mo Ran.
.
“I see, then I can sign now.
Mo Ran nodded, but was discouraged by Bill Duffy next to him.
“Mo, have you figured it out? This question violates market rules too much.
Bill Duffy really thinks for Mo Ran: “The endorsement fee you are likely to get is far less than Adidas’ 124 million!
“Trust me, Bill, only this contract can show my worth.
Mo Ran gave his own explanation: “124 million in 6 years is still not enough to reflect my true value.
“I think so too.
Phil Knight also laughed: “Mo, there is no upper limit to your value. 99
There is only such an independent brand that looks like a gamble.
Ji Neng can show Mo Ran’s worth without limit!
Bill Duffy instantly understood the value of the contract.
At the same time, he was also surprised by Mo Ran’s confidence in his own strength.
Those who dare to sign this kind of contract may look at the whole league and never find a second place!
Mo Ran’s pattern and confidence are really not like a rookie.
He is like a superstar who has been famous for a long time!
Bill Duffy can already foresee that the IM series will make a huge wave in the sneaker market and even the sports brand market!
(The data is almost unchanged, it’s too miserable, I beg readers to give some flowers and give tickets to support it, thank you very much!!),