NOVEL SIMPLE NBA: The second generation of the strongest star
Chapter 42 Under Armor
Chapter 42 Under Armor
"Andrew, do you live here?" When Curry came to the place where Andrew lived, one head and two big, this is too small, even if Andrew is only a rookie in the NBA, he only got a rookie contract, but his father is a basketball player. God Jordan, how could he live in such a "broken" house.
"It's not very good, it's close to the training hall." Andrew said disapprovingly.
"But" before Curry finished speaking, Andrew waved his hand and said, "Curry, I want to rely on my ability to buy my own house in New York. I'm only on a rookie contract now, and I don't even have a shoe endorsement contract. Can live here first."
Hearing Andrew's words, Curry suddenly realized, but Curry was still a little puzzled, and asked, "Andrew, why don't you have a shoe endorsement contract?" As Jordan's son, coupled with his own strength, which brand is not robbed Sign Andrew.
Andrew spread his hands and said, "√ once approached me, and even offered me a very generous offer. Unfortunately, how can I stay with my old man." AJ belongs to √'s brand.
Although √ refused, other sports brands also came one after another.
Andrew chose Under Armor (Under Armor) with a good vision
In the previous life, Under Armour, before Curry woke up, had a unique vision to sign the future superstar.
It's just that the conditions given by Andrew are a bit "harsh". Andrew doesn't want money, but shares in Under Armour.
This can't be helped, who let him be fascinated by it since he was a child?The old man spoke √ in 1984, won a lifetime contract and shares in 1988, and became a lifelong partner of AJ in 2003. Until now, the profit dividend of "AJ" alone has reached more than [-] million yuan every year.
The story begins in 1984. In 1984, Jordan, a player from the University of North Carolina, participated in the NBA draft and was finally selected by the Chicago Bulls with the third overall pick.Objectively speaking, Jordan was strong enough at the time, but the concept of "the one who wins the center wins the world" was deeply rooted in the hearts of the people at that time. Most of the champions were inside players who were good at height.
Including major sports brands when choosing young spokespersons, the first sight or relatively lucrative endorsement contracts must first choose big players, especially those big players with high rankings.
At that time, the American sports brand market was still relatively low-level, and almost all NBA stars were paid by Converse and Adidas, so √ searched around and found that the insiders like Olajuwon had already been won. In the end, it was the second best thing to find Jordan.
In fact, Jordan didn't want to talk to him at first, and he wanted to join the Adidas family. However, Adi looked down on Jordan, or the endorsement contract he gave was too low, which led Jordan to finally choose to talk with him.
In the end, there was such a piece of news in the NBA circle that stunned everyone: Nike signed rookie player Michael Jordan with a five-year, $250 million endorsement contract.This was very explosive at the time. At that time, the amount of the contract was too high, and it could be described as a sky-high price. What's more, he was just a rookie and hadn't even played an NBA game.
We must know that in the NBA at that time, the highest sneaker endorsement contract between top stars and Adidas and Converse was at the level of 10 US dollars per year, and this had to be a big player with full of honor and strength.Why did a little-known small company dare to sign a rookie player at such a price? This became something that everyone couldn't understand at the time.
With the passage of time, the details of the endorsement contract between √ and Jordan were gradually exposed. At this time, everyone realized that the $250 million was not so easy to get, and the possibility of completion could even be ignored.
In the sneaker endorsement contract signed by the two parties, √ has the following requirements for Jordan: ① must win the title of best rookie, and must be selected as an All-Star within three years; ② the personal average score must exceed 20+ within three years; No less than 400 million US dollars; finally, if the above conditions are not fully fulfilled, the contract will not be implemented in the fourth and fifth years.
To put it bluntly, √ is using money to force Jordan to become a star, and he is also betting that Jordan will become a star within three years.But from another perspective, if Jordan fails, the three-year expenditure of 150 million U.S. dollars is an unacceptable loss for Nike at the time, so it is really hard to imagine what Jordan gave to the top of Nike during the talks between the two parties. This kind of confidence will make him make such a crazy decision of "success or benevolence".
With the passage of time, √ made the right bet, and it is even difficult to use a "right bet" to describe the correctness of signing Jordan.In the first season of his career, Jordan won the best rookie with the perfect data of 28.2 points, 6.5 rebounds, 5.9 assists and 2.4 steals per game, and directly became the Eastern All-Star starter.
As for the requirement of "three-year sales of 400 million US dollars", in the third month after Jordan entered the NBA, Nike's sales exceeded 7000 million US dollars; after that, Jordan became the greatest star in NBA history, He is even the greatest athlete in the history of sports; and Nike, which was once unpopular in the United States, has gradually become the largest sporting goods company in the world following Jordan's huge influence, not even one of them.
√Being able to become a giant in the industry is due to Jordan's contribution. √Holding hands with Jordan is definitely the most legendary business cooperation in sports history.One gave a very sincere contract with sky-high prices, and the other used his strength to prove that he was worthy of the sky-high price, and finally joined hands at the top to see all the mountains; so for Nike, and for air jordan, giving Jordan an annual dividend of more than [-] million U.S. dollars, Really worth it!
So there is no need for Andrew to add icing on the cake, he wants to create his own brand, and Under Armor is just right for him; Under Armour, founded in 1996, was founded by former Maryland football star Kevin Plank, who was not as old as he was when the company was founded !The main business of Under Armor is the production of sports equipment such as tights, and its biggest basketball player is Jennings.
Everything seemed to be destined. Andrew chose Under Armour. After the president of Under Armor learned about it, he immediately brought a few high-level officials to meet Andrew. After talking with him, Andrew made it clear that he didn't want money, but Under Armour's. shares.
This, this... This condition really made the CEO of Under Armor confused.
We're just working together and you want to steal?
The president of Under Armour, without even thinking about it, regretfully refused.
And Andrew was not disappointed when he heard that, instead he shared the reasons why he chose Under Armor with a smile on his face.
After listening to it, the president of Under Armor was shocked, and even felt that the guy in front of him was a lunatic, surpassing AJ, surpassing √, is this scientific?Is this realistic?
It is unscientific and unrealistic, but he is willing to gamble, but the specific amount of shares to be given is yet to be discussed, so the conversation between the two parties stops here, and the next conversation is left to Andrew to follow up with his agent.
When Curry heard Andrew's words, he couldn't help but feel ashamed. If it was him, he would have agreed a long time ago, but he is a √ person, but he is just a small grain of sand under the √ banner. Even Curry didn't know that he could survive in the NBA. How long, 5 years, 10 years.
If Andrew finds out, he will definitely complain about Curry, get the hell out, what 5 years, 10 years, you will become a person who changes the times, but sorry, the championship is mine!
"Curry, when your contract with √ expires, do you want to join?"
Curry: "." Curry was speechless for a while, what to join?You haven't endorsed yet.
(End of this chapter)
"Andrew, do you live here?" When Curry came to the place where Andrew lived, one head and two big, this is too small, even if Andrew is only a rookie in the NBA, he only got a rookie contract, but his father is a basketball player. God Jordan, how could he live in such a "broken" house.
"It's not very good, it's close to the training hall." Andrew said disapprovingly.
"But" before Curry finished speaking, Andrew waved his hand and said, "Curry, I want to rely on my ability to buy my own house in New York. I'm only on a rookie contract now, and I don't even have a shoe endorsement contract. Can live here first."
Hearing Andrew's words, Curry suddenly realized, but Curry was still a little puzzled, and asked, "Andrew, why don't you have a shoe endorsement contract?" As Jordan's son, coupled with his own strength, which brand is not robbed Sign Andrew.
Andrew spread his hands and said, "√ once approached me, and even offered me a very generous offer. Unfortunately, how can I stay with my old man." AJ belongs to √'s brand.
Although √ refused, other sports brands also came one after another.
Andrew chose Under Armor (Under Armor) with a good vision
In the previous life, Under Armour, before Curry woke up, had a unique vision to sign the future superstar.
It's just that the conditions given by Andrew are a bit "harsh". Andrew doesn't want money, but shares in Under Armour.
This can't be helped, who let him be fascinated by it since he was a child?The old man spoke √ in 1984, won a lifetime contract and shares in 1988, and became a lifelong partner of AJ in 2003. Until now, the profit dividend of "AJ" alone has reached more than [-] million yuan every year.
The story begins in 1984. In 1984, Jordan, a player from the University of North Carolina, participated in the NBA draft and was finally selected by the Chicago Bulls with the third overall pick.Objectively speaking, Jordan was strong enough at the time, but the concept of "the one who wins the center wins the world" was deeply rooted in the hearts of the people at that time. Most of the champions were inside players who were good at height.
Including major sports brands when choosing young spokespersons, the first sight or relatively lucrative endorsement contracts must first choose big players, especially those big players with high rankings.
At that time, the American sports brand market was still relatively low-level, and almost all NBA stars were paid by Converse and Adidas, so √ searched around and found that the insiders like Olajuwon had already been won. In the end, it was the second best thing to find Jordan.
In fact, Jordan didn't want to talk to him at first, and he wanted to join the Adidas family. However, Adi looked down on Jordan, or the endorsement contract he gave was too low, which led Jordan to finally choose to talk with him.
In the end, there was such a piece of news in the NBA circle that stunned everyone: Nike signed rookie player Michael Jordan with a five-year, $250 million endorsement contract.This was very explosive at the time. At that time, the amount of the contract was too high, and it could be described as a sky-high price. What's more, he was just a rookie and hadn't even played an NBA game.
We must know that in the NBA at that time, the highest sneaker endorsement contract between top stars and Adidas and Converse was at the level of 10 US dollars per year, and this had to be a big player with full of honor and strength.Why did a little-known small company dare to sign a rookie player at such a price? This became something that everyone couldn't understand at the time.
With the passage of time, the details of the endorsement contract between √ and Jordan were gradually exposed. At this time, everyone realized that the $250 million was not so easy to get, and the possibility of completion could even be ignored.
In the sneaker endorsement contract signed by the two parties, √ has the following requirements for Jordan: ① must win the title of best rookie, and must be selected as an All-Star within three years; ② the personal average score must exceed 20+ within three years; No less than 400 million US dollars; finally, if the above conditions are not fully fulfilled, the contract will not be implemented in the fourth and fifth years.
To put it bluntly, √ is using money to force Jordan to become a star, and he is also betting that Jordan will become a star within three years.But from another perspective, if Jordan fails, the three-year expenditure of 150 million U.S. dollars is an unacceptable loss for Nike at the time, so it is really hard to imagine what Jordan gave to the top of Nike during the talks between the two parties. This kind of confidence will make him make such a crazy decision of "success or benevolence".
With the passage of time, √ made the right bet, and it is even difficult to use a "right bet" to describe the correctness of signing Jordan.In the first season of his career, Jordan won the best rookie with the perfect data of 28.2 points, 6.5 rebounds, 5.9 assists and 2.4 steals per game, and directly became the Eastern All-Star starter.
As for the requirement of "three-year sales of 400 million US dollars", in the third month after Jordan entered the NBA, Nike's sales exceeded 7000 million US dollars; after that, Jordan became the greatest star in NBA history, He is even the greatest athlete in the history of sports; and Nike, which was once unpopular in the United States, has gradually become the largest sporting goods company in the world following Jordan's huge influence, not even one of them.
√Being able to become a giant in the industry is due to Jordan's contribution. √Holding hands with Jordan is definitely the most legendary business cooperation in sports history.One gave a very sincere contract with sky-high prices, and the other used his strength to prove that he was worthy of the sky-high price, and finally joined hands at the top to see all the mountains; so for Nike, and for air jordan, giving Jordan an annual dividend of more than [-] million U.S. dollars, Really worth it!
So there is no need for Andrew to add icing on the cake, he wants to create his own brand, and Under Armor is just right for him; Under Armour, founded in 1996, was founded by former Maryland football star Kevin Plank, who was not as old as he was when the company was founded !The main business of Under Armor is the production of sports equipment such as tights, and its biggest basketball player is Jennings.
Everything seemed to be destined. Andrew chose Under Armour. After the president of Under Armor learned about it, he immediately brought a few high-level officials to meet Andrew. After talking with him, Andrew made it clear that he didn't want money, but Under Armour's. shares.
This, this... This condition really made the CEO of Under Armor confused.
We're just working together and you want to steal?
The president of Under Armour, without even thinking about it, regretfully refused.
And Andrew was not disappointed when he heard that, instead he shared the reasons why he chose Under Armor with a smile on his face.
After listening to it, the president of Under Armor was shocked, and even felt that the guy in front of him was a lunatic, surpassing AJ, surpassing √, is this scientific?Is this realistic?
It is unscientific and unrealistic, but he is willing to gamble, but the specific amount of shares to be given is yet to be discussed, so the conversation between the two parties stops here, and the next conversation is left to Andrew to follow up with his agent.
When Curry heard Andrew's words, he couldn't help but feel ashamed. If it was him, he would have agreed a long time ago, but he is a √ person, but he is just a small grain of sand under the √ banner. Even Curry didn't know that he could survive in the NBA. How long, 5 years, 10 years.
If Andrew finds out, he will definitely complain about Curry, get the hell out, what 5 years, 10 years, you will become a person who changes the times, but sorry, the championship is mine!
"Curry, when your contract with √ expires, do you want to join?"
Curry: "." Curry was speechless for a while, what to join?You haven't endorsed yet.
(End of this chapter)
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