Rebirth in a Perfect Era

Chapter 1641: Good value for money



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When eager to raise the price to 23 million US dollars, Mars is also about to kill red eyes.

This terrible price has made Mars feel deep hostility. They are very clear about their determination to win at this time, and the more they do, the less they can give this opportunity to desire, they have to defend their status as an elder brother. In any case, cannot be challenged by others.

So, almost at the moment when Mars was eager to give a new offer, he immediately raised the price up one level.

When Mars offered a $ 25 million bid, everyone who followed the auction was completely stunned.

Mars executives feel that the $ 25 million eagerness should not dare to follow up anymore, because if any company can survive the fierce competition and become the top of the industry, it does not rely on it. Blind impulse.

The desired industrial structure is far from being strong and strong. Mars has dozens of product lines covering a variety of pets, children, and adults. Dog food only covers a few of their dozens of product lines, and many different product lines. In between, it's like one blockhouse after another, forming a powerful cross fire network.

The cross fire network of the industry is strong because it is no longer a single entity, but a solid line of defense. If one of these fire points goes wrong, other fire points can also help him achieve fire output and help him resist The enemy, and gave him precious time to regroup.

In other words, Mars can completely take out the profit of the entire dog food business for one year and eager to die. Other Mars product lines can completely ensure that even if the dog food business does not make a penny, the group can still live comfortably.

However, longing for no such good life, he does not have his own line of defense. He only has a fire point of pet food. If this fire point is killed, the rear will be in danger.

Therefore, Mars feels that a single desire for firepower will not cost 25 million dollars to gamble. After all, no one is sure. After the 25 million dollars are thrown in, whether they can earn it back or not, is not sure. If you ca n’t make it back, how much will you lose? Even more uncertain, if you can make it back, how long will it take to make it back.

A one-time investment of 25 million U.S. dollars is very different from earning one year and two or three years. If you can earn it after two years, in the unlikely event that the intermediate capital chain is broken, the company cannot wait for two. If the year is longer, the risk factor is greater.

In Mars' eyes, if they are still a sane opponent, with a price of 25 million, they should consider quitting.

If after this node, the desire to follow up blindly, it can be considered that the desire has entered an irrational state.

If an opponent really enters an irrational state, then he is not terrible.

However, in the eyes of eager executives, 25 million US dollars is terrible, but compared to the opportunities behind it, this amount is worth it, and more is worth it.

So, longing to take a new price without hesitation once Mars thought they should give up.

Twenty-six million dollars.

Mars executives saw the new amount suddenly appearing in the background of the auction, and they even lost their chin.

"Have you been mad?" This was the only thought in Mars' senior mind at this time.

The Mars official said at this time: "Don't you want to know what you're doing? Twenty-six million dollars. Do they still have so much cash on their books?"

The person in charge of the entire pet business market said: "The desire for net profit last year was less than 10 million US dollars. Their channel costs are particularly high, and they are also investing huge amounts of money to expand new channels. I am not sure of their books. Can you still give up 26 million U.S. dollars? Even if you can, this money will be a best effort for them. "

The person in charge of Mars hesitated for a moment, and nodded gently, saying, "So to say, we can be sure that if they are eager to pay these 26 million US dollars, they will be unable to continue to expand on traditional channels, which is equivalent to them. All hopes are pinned on Li Mu's dog. "

"That's it." The person in charge of the market said, "Li Mu's influence is really great, but the premium of 26 million US dollars is too high. If we get this price, it will be a big deal. Part of the funds is actually used at the level of defensive investment. If you want to get it at this price, you should drag yourself behind.

At this time, the background has started to remind: 26 million for the first time.

The person in charge of Mars held his chin and stared at this number without blinking. He was speculating repeatedly, hoping that if he got this target for 26 million, would they lose or make money? If you lose and make half, how much will you lose?

At this point, the prompt appeared again: 26 million, the second time,

The person in charge of Mars is thinking that the promotion cost of 26 million U.S. dollars on any single channel is probably the opposite of the material. Therefore, he feels that the 26 million U.S. dollars will definitely be lost. Slap away, but will accelerate their death and benefit themselves.

At this time, the third prompt appears.

The head of the market couldn't help but say, "President, there is still a last chance to bid."

The person in charge of Mars waved his hand and said, "I do n’t bid anymore, and since I am eager to think so, I will slowly digest this evil result myself. I think they will regret it most likely."

As I said, a reminder pops up in the background of the auction: Congratulations on eager to get all the rights to this auction for $ 26 million!

Another executive said with a smile: "I see, when the eager person calms down and thinks about it, they will regret this reckless decision. At that time, they will most likely give up the payment. At that time, Makino Technology is expected to continue Start the auction once. "

"Haha!" Said the person in charge of Mars with a smile: "If you are eager to abandon payment, you will be banned from participating in the next round of auctions. At that time, we will not even have a decent competitor. It is estimated that 8 million US dollars will be able to make this subject. Take it down. "

"It is eager to bear an additional one million dollars in liquidated damages for this. It is really miserable. Nothing is obtained. One million is thrown in vain."

"Hahaha! Presumably longing now has regretted it again."

"It is estimated that we can wait for the next auction with peace of mind. If we are eager to repent, we are the biggest winners. If we are eager not to repent, we will still be the biggest winners when they are dragged to death by these 26 million!"

Because the entire Mars executives were eager to step on a mine, they seemed extremely happy.

At this moment, longing for high-level is another picture.

When the system reminded them that the auction was successful, all of them didn't even dare to breathe. Although they thought the sale was worthwhile, after all, it was such a huge amount. The real auction was successful, and they began to worry and worry.

At this time, the person in charge of the Makino Technology Marketing Department made a direct international call to the phone number left when he was eager to participate in the auction. After reporting the door, he opened his door and asked: "Is your company sure of the auction result? If it is determined If so, ask your company to make a payment within 24 hours, otherwise our company will close the transaction unilaterally. "

The eager president will say, "We are sure, and we will pay your company via PayPal immediately!"

Immediately, the longing president immediately ordered the company's finance to pay Makino Technology, deducting one million paid auction deposits, and the remaining 25 million U.S. dollars, all paid into Makino Technology's account through PayPal.

After doing all this, the eager president felt like the whole person was hollowed out.

Twenty-six million dollars is really a life and death gamble for him, but he believes in his own judgment, he believes that the resources given by Li Mu are good value for money, and he believes that Li Mu will not let himself Disappointed.

...

On the other side, Li Mu was not surprised when he knew that the final auction was sold for $ 26 million.

However, when he heard that it was not Mars ~ www.wuxiaspot.com ~ who got all the resources for 26 million dollars, he was still a little unexpected.

In Li Mu's view, as an industry giant, Mars should not give up this good opportunity anyway, but Mars has given up on it, which shows that Mars's senior management is more conservative than the long-awaited senior management.

Li Mu has always admired the daring entrepreneurs. Although he longs for this company to be a small company in his eyes, he can shock the industry giant Mars, which shows his courage and courage to do things.

So Li Mu immediately said to Li Ziwei: "Ziwei, please contact the company and let them immediately announce the name they desire and fully release the press release. In the manuscript, in addition to the company's desire to mention the full name, other participants The bidding company will always be replaced by a certain company and titles like XXX. "

Li Ziwei nodded and said, "Okay Li, I'll communicate with the company."

Li Mu instructed: "Tell them that if they spare no effort to promote this brand, I want to let all companies in the world know that I will never pit my partners. No matter how expensive my resources are, I will ensure that I Of partners have a great value for money experience. "

Li Ziwei called over and all the relevant staff immediately moved. The people in the news department immediately started to release press releases to announce the results of this shocking auction.

The editor in charge of operating Li Gouzi ’s Weibo also got the desired promotional material at the first time, and posted a tweet using Li Gouzi ’s Weibo: “Thanks for the desire, my dog ​​food in the coming year has finally come to an end. Now, I believe your taste and quality will definitely not disappoint me. "

This Weibo also deliberately @ the longing official Weibo.

On Weibo, netizens from all over the world were paying close attention to this auction, and this time it completely exploded ...


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