Rebirth of Northern Technology

Chapter 669 Sun Mall

“The pears are here. Sister Zhang, you can taste them. They are all delivered by villagers nearby. Other fruits have not been delivered yet. The conditions in Jiutai are like this. Once winter comes, transportation is inconvenient.”

Liu Xuan walked in with a plate of melted frozen pears.

“Do you have any plans for the future?”

Zhang Yan was not picky, picked up the frozen pear and took a bite.

“Me, how about teaching computer programming when I go to Lin University?”

“I think it’s good.”

Cheng Yongxing is neither a software major nor a relevant qualification, but no one cares anymore.

“What kind of dumb riddles are you playing? Is there anything I don’t know?”

Liu Xuan still couldn’t understand what the two said. She didn’t understand Cheng Yongxing before, but now she can’t even understand Zhang Yan’s.

“Nothing.” Cheng Yongxing took Liu Xuan’s hand.

“I’m going to leave Jiutai and teach in Huichun City. We can be together in the future, aren’t you happy?”

“Happy! Of course happy!”

Liu Xuan’s smiling face dilutes the dark clouds in the room.

————————

“In this case, do you still have to mention your terms?”

Zhang Yan is ready to finish work.

“Of course. It is impossible for me to make such a huge concession and sacrifice without compensation. Otherwise, it would be too unnatural. This is actually very dangerous.

In addition, I didn’t care about money before because I could make money anytime. Now the road to starting a business is blocked, and all that is left is to take a boat. ”

“That’s right. So what do you want?”

“I want shares in two companies.”

“Which two?”

“The first one is 20% of Sun Mall, and it is an undiluted share.”

Online shopping mall, a joint venture company in the United States, has started its business. But its name is not called online mall, but called Sun Mall.

“SunMarket”

Cheng Yongxing highly suspected that Director Sun used his public power for private use and used his name, Sun.

Sun Mall, compared with the various online business companies that have just started in the United States, has a big advantage, that is, the starting point is quite high.

When online business started, the most difficult thing was to change users’ consumption habits.

Especially for people to trust an unfamiliar website. It is very difficult to enter the credit card number into the computer and pass it to a stranger in the distance.

The second is to win the trust of franchisees and settle in.

Without the number of customers, there would be no good product prices, and without cheap prices, there would be no consumers. This is entirely a question of whether the chicken or the egg came first.

In order to solve this problem, Internet companies can only rely on burning money to advertise and expand their popularity. Especially in the early days of the Internet, users need to be trained to operate online. The difficulty is not trivial.

These entrepreneurs can only rely on the market dream rate to deceive investors. The money is scammed, and then dream again, hoping that the money will burn, and it will really burn out a dream.

Therefore, without the Internet bubble, there would be no Internet revolution.

But the business model of Sun Mall has crossed this initial stage.

First of all, it has physical supermarkets in major cities across the United States. This gives ordinary consumers a sense of trust.

The second is the cost of promotion.

All kinds of traditional media, whether it is TV or newspaper, are not cheap. And this one, Sun Mall is saved.

Just hang up a promotional sign outside your store.

Sun Mall, its predecessor was all established supermarkets, with a fixed customer base. The effect of advertising is almost immediate.

The competition strategy of Sun Mall is similar to that of traditional large supermarkets, such as Wal-Mart. They all use scale to obtain low prices, and then rely on low prices to seize the market.

The physical supermarkets of Sun Mall are all small and medium-sized stores. Most of them are low-priced commodities such as daily miscellaneous goods and fast-moving consumer goods.

They can’t afford large home appliances and high-priced goods, so they have no related business.

With online operations, these high-priced, high-profit products have become the main force.

Similar to domestic online shopping malls. For home appliances, Sun Mall directly obtains goods from manufacturers, skips agents at all levels, and obtains great discounts.

Then, in the name of promotion, offline customers of Sun Mall can purchase online.

In this way, the chicken and the egg are present at the same time.

For users, it is much easier to attract them to the Internet in the face of reliable stores and low-cost sources. Customers only need to move the mouse in their own home to complete the operation. If you are more lazy, you will save money on picking up the goods, and you will spend some extra freight to deliver the goods home.

Through online commerce, Sun Mall has entered the most profitable home appliance market, and this business model is still expanding, such as high-profit products such as cosmetics.

The business model of Sun Mall has been promoted very smoothly. Due to the nature of the Internet, the operating cost of Sun Mall is quite low, leaving a lot of room for price reduction.

After several rounds of promotions, Sun Mall has gained momentum in the United States.

At this time, Sun Mall’s competitors are not online commerce companies such as Amazon. It is traditional large chain groups such as Wal-Mart and Best Buy.

The ship was in a hurry to turn around. Although the business of these supermarket giants has been partially impacted, it will take at least a year for them to react passively.

And even if they want to react, there is no good way.

Because they have businesses such as electrical appliances. The promotion of Sun Mall is not a one-time promotion, individual promotion of a few products, but a comprehensive and permanent promotion.

There is no way.

Not to mention the electrical appliances specialty supermarkets such as Best Buy and the hypermarkets such as Wal-Mart. The operating area of ​​tens of thousands of square meters is their operation and maintenance costs.

There is an iron law in the investment world, that is, only invest in the top companies.

After Sun Mall came out, it would be difficult for other online business companies to obtain financing.

On the contrary, some regional supermarkets are preparing to transform, copying the business model of Sun Mall and moving to the front line, attracting some eyeballs.

Because too many companies want to copy the business model of Sun Supermarket, the market of small and medium supermarkets has been fired instead.

By extension, opening a supermarket has become a profitable thing.

As a result, the IT bubble has not yet been seen, and the American people first saw a round of supermarket bubbles.

The first thing a supermarket is set up is stocking. Driven by various newly established supermarkets, the sales of goods across the United States have been forcibly increased.

In Sun Mall, the proportion of shares held by online malls was originally not high, and after rounds of dilution, it barely maintained a 15% situation.

Now Cheng Yongxing is about to go 20% at once, and it is undeniable 20%.

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“Okay, I’ll go back and ask. I guess the problem is not big.”

Zhang Yan is full of confidence in this.

Sun Mall, at best, is just a new type of supermarket that is more successful. In order to satisfy Cheng Yongxing, governments of all countries can make concessions.

Not to mention 20% of the shares, it is all possible.

Moreover, Cheng Yongxing’s shareholding is not necessarily a bad thing for other shareholders. At least everyone’s confidence has increased a lot, reflecting that the company’s valuation and stock price are all positive.

“Which company is your next shareholder?”

“I haven’t figured it out yet. I’ll tell you when I think about it.” The next company that Cheng Yongxing wants to invest in is Google.

“I’m afraid it hasn’t appeared yet.”

“By the way, you are right!”

“Yes! I will reply now.”

Zhang Yan was not too surprised by this.

She was really surprised that the work of persuasion was so smooth.

Cheng Yongxing is not an ordinary person, let alone the extensive publicity and personal influence these years. It is the Department of Optoelectronics, University of Technology, and Alumni Association of the University of Technology behind it. It has developed into a small academy of sciences and a small education ministry. If he doesn’t cooperate, everyone will not be able to go around.

A few complaints and weird remarks are of secondary importance. If they really leave China this way, public opinion will be in an uproar.

Governments all over the world, don’t look at them, they all yelled at them. When the time comes, you can’t beat the gongs and drums to pick them up?

In this showdown, many people were sweating, and even the few people at the top of the pyramid had plans to take the blame and resign.

But no one backed down because of this, or repented, because the matter is over and they have to do it. It’s a matter of national fortune.

But I didn’t expect that Cheng Yongxing was so reasonable. All the conditions were silently accepted.

In summary, the most important reason is that Cheng Yongxing had already expected this.

But think about it, is there anything on this earth that he didn’t expect?

If there is really any weakness of this guy, it is that he hasn’t seen women accurately.

“By the way, can we still be friends in the future?”

When Zhang Yanlin went out, she turned around and asked.

“When did I have a real friend?”

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