Reborn 80s

Chapter 72
At the Yangtze River Diesel Engine Factory, after trial production and adjustments, the production capacity began to increase rapidly, and the output of motorcycle engines increased to the level of [-] units per month. ,

The production capacity of Mota Industry has also been released, and the production capacity of motorcycles has reached [-] vehicles per month.

In the office, the electric stove had been placed in the corner. The spring breeze came in February, cutting off the chill and beautifying the ground.

People took off their heavy clothes, and the beautiful Gu Liang put on light spring clothes, gradually revealing the beauty of women.

Seeing Chen Huaiqing flipping through the order report repeatedly, Xiao Weidong felt a little thumping in his heart.

Xiao Weidong was beating his heart, not because he said there was something wrong with the order report.

He didn't go for kickbacks or anything like that.

The entire Mota Industry has his shares, so what kind of kickback do you get, or your own?

"Brother Qing, is there anything wrong with this report?"

Chen Huaiqing: "Normally speaking, there is no problem. However, a problem has also been discovered. The current sales channels and sales capabilities have reached their peak."

Mota Industry has never established its own sales channel. To be more precise, Mota Industry does not have a distributor channel that can be completely controlled by itself.

To be clear, Mota Industry is very casual about the management of the dealers below.

These dealers come to Mota Industry to pick up the cars, and Mota Industry basically doesn't care how they sell them.

These dealers are there purely because they can make money selling Mota80s.

But when Mota Industry can no longer give these dealers super high profits, these dealers may turn around and sell other brands of motorcycles.

To put it bluntly, the current sales channels of Mota Industry are unstable, and they can only fight with the wind.

And now the super high sales profit is unsustainable.

As market competition intensifies, profits will drop directly.

Relying on this mob of dealers, Mota Industry's sales channels will inevitably collapse.

Or, if other manufacturers give them higher sales rebates and directly switch to other manufacturers, wouldn't that directly paralyze the sales of Mota Industry?

In this case, it must be resolved.

Xiao Weidong is also aware of this problem, and the order volume seems to be unable to increase.

"What should I do?"

Chen Huaiqing looked at Xiao Weidong: "Next, I will have to thank you."

Xiao Weidong pointed at himself: "Me?"

"Yes. Now, our sales market is mainly in several provinces and cities around Yuzhou. This is far from enough. Our sales must go to the whole country."

The production capacity of Mota Industry will explode immediately afterwards.

Compared with other motorcycle factories that cautiously expand their production capacity, the expansion of Mota Industrial's production capacity can be described as radical.

With the increase in production capacity, if sales cannot keep up, it will inevitably cause a large backlog of products.

"We've got to have more dealers, and we've got to be all over the country."

In fact, many of the previous dealers were cut off from the Jialin factory.

"We have to spread sales channels to every city, including county towns, and we must see our motorcycle sales stores."

Xiao Weidong hesitated for a moment, and reminded: "Nowadays in the county, few people can afford a motorcycle."

Chen Huaiqing: "I'm talking about a long-term development vision, and I don't mean that this goal will be achieved immediately. We will first sell in the big cities of the provinces, then go to the cities below, and then to the counties. After ten years, we will sell in some larger cities. You can also see our motorcycle sales outlets in the villages and towns of the country.”

"In addition to selling motorcycles, these motorcycle sales outlets can also provide motorcycle repair and maintenance services."

Xiao Weidong nodded lightly, there was nothing wrong with what he said.

In other words, in ten years, rural people will be able to afford motorcycles?
Is it a little too optimistic.

"The fronts of these sales points must be unified, and the money for the decoration of the fronts can be paid by us."

Xiao Weidong: "This money, let them pay it themselves."

There are not many stores, but what about a thousand stores?

"The money that should be paid still has to be paid. If you can see Mota motorcycle stores with uniform appearances all over the country, tell me, do you think that Mota motorcycles are very powerful? Do you think that we The motorcycles are good and powerful, so why not just buy our motorcycles?”

Xiao Weidong was persuaded by Chen Huaiqing, he always had such a reason, but he couldn't be blamed.

"Okay, just do as you say. Do you have any instructions?"

At this time, Xiao Weidong was already memorizing what Chen Huaiqing said in a small notebook.

A good memory is not as good as a bad pen, so let's write it down.

"In addition, we have to shoot commercials and get them to TV stations to broadcast."

Before 1979, there were no advertisements on TV stations.

It is now 1984, and there are quite a lot of advertisements broadcast on TV stations, but many companies are still completely unaware of the importance of advertisements.

After all, domestic manufacturing companies are now dominated by state-owned enterprises, and the planned production model is still implemented, so there is no need for advertising at all.

Besides, go to advertise, don't you need money?
Xiao Weidong: "Oh, how do you shoot the commercial?"

Chen Huaiqing rubbed his chin. He had seen a few motorcycle advertisements.

"You said, how about promoting a motorcycle as a must-have item for a wedding?"

In the 70s, there were three turns and one sound for marriage, namely bicycles, watches, sewing machines and radios.

In the 80s, with the improvement of living standards, the three-piece set necessary for marriage has changed again. Refrigerators, TV series, and washing machines have become must-haves for newlyweds.

Later, there were three major things to get married: house, car and tickets!
Xiao Weidong was stunned for a moment: "Ah! Is this possible?"

"There's nothing wrong with it, advertising."

Chen Huaiqing has already thought about how to shoot this advertisement.

An ordinary-looking young man rode a Mota motorcycle and stopped beside a beautiful girl, pulled out the motorcycle key and handed it to the girl, saying, "Marry me!"

The girl nodded shyly!
Then the girl got on the motorcycle, and the camera gave a background of the two of them going away. It would be best if there were two rows of plane trees on both sides of the road, so the sense of the picture came out all at once.

At the end of the advertisement, there is a slogan: Mota, drive to the road of happiness.

As for why the young men in the advertisement have to look ordinary and the girls have to be beautiful, this is a psychological hint.

People who buy motorcycles are generally men!

The man has to have a sense of substitution. Thinking about this guy, who is not good-looking yet, he got such a beautiful girl with a motorcycle. Then, according to his own conditions, he also has a motorcycle. Isn't that all right?

Chen Huaiqing didn't know whether he could get a beautiful woman to be his wife.

But he knows one thing, Mota motorcycles will definitely sell well after this advertisement is broadcast.

Chen Huaiqing wrote out the advertisement script, which was quite detailed, and even simply drew the advertisement screen he wanted, and then handed it to Yang Yufeng, asking her to take someone to Rongcheng Emei Film Factory to shoot this advertisement .

Worried that Yang Yufeng would not be able to handle the matter due to her young age, Chen Huaiqing also explained in detail what to do after going to the film studio.

Chen Huaiqing believes that as long as the film studio is not stupid, they should help him shoot this commercial.

No one has trouble with money.

In other words, if after the ad is broadcast, everyone will not want bicycles when they get married, but motorcycles...

This is an abrupt increase in the cost of marriage!
(End of this chapter)