Super Marshal

Chapter 1094 Money Printing Machine

Chinatown defeated Barcelona four to one at the Olympic Stadium in Berlin and successfully defended the Champions League. It detonated the world overnight, and countless fans sang praises for Chinatown.

Regardless of the game process or the final result, Chinatown has won Barcelona. This made Chinatown not only the first successful Champions League champion since the restructuring of the UEFA Champions League, but also Chinatown won the universal recognition of fans all over the world.

Compared with last season, Chinatown has become more mature this season, and the overall strength has improved significantly. Especially the midfielders led by Isco, De Bruyne and Pogba, are even more proud of the European champions. Known as the team that will create a new era in European football.

Head coach Zidane is also highly praised.

As a legendary superstar of the past, he led Chinatown to win two consecutive Champions League titles as soon as he debuted. This transcript is not inferior to Guardiola of the year. After defeating Barcelona and defending the Champions League, Zidane accepted When interviewed by the media, he was still very calm and sensible and said that the team still has huge potential to be tapped.

“Yes, tonight is destined to be a sleepless night. We broke the Champions League defending spell, but I don’t think we will stop there. I think we are fully capable of winning the third Champions League. This is Our goal, we should also work hard for it.”

Of course, Zidane’s remarks are still taken out of context, because after that, he said that it is extremely difficult to win the Champions League for three consecutive years, because all teams will target Chinatown.

But it is obvious that the media automatically ignored the latter sentence and highlighted the former sentence.

three consecutive championships, this is undoubtedly the most hype material that attracts fans.

successfully defended the Champions League, making Chinatown once again become world-renowned, and every move has drawn the focus of media and fans around the world.

After returning from Berlin, Germany to Madrid, the team went all the way from Madrid Capital Airport to the south. There were welcoming groups spontaneously organized by fans along the way. After arriving in the southern suburbs, it attracted countless fans from the surrounding areas of Madrid and held a huge event. Celebrate the parade, and finally gather at the Royal Stadium.

The entire Madrid region is celebrating Chinatown’s defense of the Champions League.

Chinatown also invested a lot of energy and resources for the team’s celebration of the Champions League, because the shopping malls around the stadium and other commercial facilities have been completed and will be officially opened this summer, and this is a huge event. The celebration of winning the championship will undoubtedly be the best warm-up.

Under the vigorous promotion of the commercial department headed by Armando Marcos, Chinatown and other partners have launched a series of championship celebrations, the purpose is to continue this passion of the fans, and strive to build the Royal Stadium. It is the most popular commercial landmark in the southern suburbs of Madrid.

But at the same time, there are endless news on the outside.

After winning the title in Chinatown, the new season of the UEFA Champions League has also come to an end.

UEFA officials soon announced the bonus distribution plan for the UEFA Champions League for the 2014-2015 season. The total bonus of the UEFA Champions League is as high as 900 million euros, a record high, while the UEFA Cup bonus is Significantly shrunk.

This also basically reflects the current European football’s impression of these two major events.

In the UEFA Champions League, Chinatown ranked second in European football with a total revenue of 65 million euros. This revenue not only includes bonuses, but also includes the share of the bonus pool. As the Champions League final this season is again La Liga teams dominate, so Chinatown does not have an advantage in the prize pool.

The real income first comes from Inter Milan from Serie A. Due to the overall downturn in Serie A, Inter Milan is the only player. Although the Champions League performance is not as good as the La Liga team, but benefited from the large share of the prize pool, Inter Milan’s total income is instead. Is the best in European football.

La Liga Barcelona, ​​which also reached the final, won third place with 61 million euros.

won the Champions League for two consecutive seasons, allowing Chinatown to earn a lot of bonus points from UEFA, not to mention gains off the court.

With the continuous success of Chinatown on the court, the operations outside the court also began to reap results.

First is the completion of the supporting facilities around the club stadium, which will bring substantial operating income to Chinatown in the next year. The specific income is not clear, but it is definitely a very substantial figure.

The operation of the 　　 stadium is also very successful. The club’s season tickets are still in short supply, and scattered tickets are also hard to find, especially in some important games, and even queuing up to three to five years later.

In terms of business operations, Chinatown has also been a great success, especially after successfully defending the title, some protracted negotiations finally came to an end.

A year ago, after the opening of the new stadium, Chinatown began negotiations with Nike and Qatar Airways on new jersey sponsorship and chest advertising sponsorship respectively. Since the contract will not expire until 2016, the negotiation is not in a hurry. , One year is one year.

In the past year, great changes have taken place in European football.

In the field of jersey sponsorship, Manchester United, which originally belonged to the Nike camp, was poached by Adidas at a sky-high price of 95 million euros per year. This can be described as a heavy loss for Nike, because it means that Nike’s sponsorship partners in the Premier League are only left. Lower Manchester City.

So, on the one hand, Nike is negotiating with Manchester City to renew the contract. On the other hand, it is also actively digging into the corner of Adidas. The goal is to target the Blues Chelsea, hoping to use the combination of Chelsea and Manchester City to make up for the lack of Manchester United.

But Adidas’s offense is obviously not only in the Premier League, but also in La Liga, especially in Chinatown.

In the current La Liga, Nike sponsors the two giants, Atletico Madrid and Barcelona, ​​and Adidas sponsors Real Madrid. However, in recent years, Real Madrid’s results have not been satisfactory. Although it has smashed hundreds of millions last year, the results have not improved.

On the other hand, Chinatown has made great achievements in recent years, especially after winning the Champions League. The team is also surrounded by stars such as Hazard, Griezmann, Isco, Pogba and De Bruyne. Obviously, the sponsorship signed with Nike that year has long been unable to meet the requirements of Chinatown.

Since a year ago, the two parties have started renewal negotiations. Nike very much hopes to renew the contract with Chinatown, but the two parties are at a stalemate in the negotiation of the specific sponsorship amount and contract terms.

Leaving the Nike logo on the seat of the Royal Stadium, the two sides can easily reach a consensus on this, but the two sides have a lot of disagreement on the division of the sales of jerseys and shoes.

Nike hopes to continue the previous five-fifth account, but Chinatown is more optimistic about the profit of peripheral products, so it proposes a five-fifth account for shoes and clothing, but all the income of non-shoes and clothing categories is owned by Chinatown, and only a small channel fee is paid to Nike .

This is undoubtedly something that Nike cannot fully accept.

They rejected Manchester United before because of this clause.

In terms of the specific sponsorship amount, Armando Marcos believes that Chinatown’s market influence in the Middle East, Asia and North America is not lost to other giants, even higher than Chelsea, so the team’s jersey sponsorship amount must exceed Chelsea’s .

In order to tap the Blues, Nike’s sponsorship clause is 65 million euros per year, and Chinatown must be higher than this number.

But Nike said it was unacceptable, because Chinatown sells people every year. Although the ability to make stars is outstanding, there are not many superstars in the team, and the rise time is too short to give Nike an effective guarantee on team performance. They are the most. Only willing to give 40 million euros, just like Real Madrid.

Chinatown believes that the Real Madrid contract was signed many years ago, and it has long been out of line with the current European football situation.

The two sides started a year-long renewal negotiation. Adidas intervened strongly in the middle. It was not until recently that Chinatown successfully reached the Champions League final and the possibility of defending increased greatly. Adidas began to increase its efforts, and Nike felt panic.

In the past year, Adidas has signed two blockbuster contracts in a row. The 95 million euros Manchester United will start in 2015, and the Bayern Munich sponsorship contract is also as high as 80 million euros. The field of European football’s top giants can be described as losing steadily.

After the restart of the negotiations, Chinatown completely occupied the initiative in the negotiations. Nike and Adidas both competed for the sponsorship of Chinatown’s jerseys, especially after Chinatown defeated Barcelona four to one, becoming the first since the Champions League reform. After a team that successfully defended the Champions League, the negotiations have completely entered a fever pitch.

A week later, Chinatown and Nike jointly held a signing ceremony at the Royal Stadium. Nike successfully renewed Chinatown at a price of 100 million euros per year. This sponsorship once again shocked the world for Chinatown.

100 million euros, more than 95 million euros of Manchester United, can be called the first day price of European football.

Although the contract terms set a record price, Nike is not an idiot. Not only does it have restrictions on performance, it also continues the previous five-to-five share ratio in terms of product sales, and the contract period has also been extended to ten years.

The president of Nike Europe responded to interviews with media reporters during the signing ceremony and said that they had estimated the influence of the Chinatown brand and the development potential in the next few years. It is expected that in the next ten years, the two parties will be able to earn money in the development of shoes and apparel and peripheral products. With a profit of more than 3 billion euros, a large part of it comes from the Chinese region.

At the same time, Nike also stated that the two sides will further cooperate on the development of the Chinese market, especially in the youth training sector.

Obviously, Nike signed Chinatown at a sky-high price, not only the team itself, but also the huge Chinese market behind him. After all, the influence of Chinatown in China far exceeds that of all European giants.

Public opinion was skeptical about Nike’s contract, and some even thought it was crazy, but the stock market voted for it. After announcing the renewal of Chinatown at a sky-high price, Nike’s stock price rose by 5%.

And after the team renewed Nike at a sky-high price, the negotiation of the chest advertising sponsorship also began to come to an end.

Soon, Chinatown once again announced that has won a sponsorship from Qatar Airways in the Middle East at a sky-high price of 60 million euros per year. In this five-year sponsorship contract, the fixed sponsorship fee is 55 million, more than the 54 million euros of Manchester United’s sponsor Chevrolet, and the remaining 5 million euros are paid in a variable amount based on the team’s performance.

This contract renewal detonated the world again, and everyone was shocked by Chinatown’s commercial operation capabilities and market appeal.

A single jersey alone brings a huge income of 160 million Euros to Chinatown every year. What about other sponsors?

The benefits of the new stadium and commercial facilities?

Everyone can’t believe all of this, and Marca even described Chinatown as “money printing machine” on the front page.

But just as everyone was shocked that Chinatown signed two sponsorship contracts in succession, the team again announced a major decision to renew the team’s top star with an annual salary of 10 million euros and a penalty of 300 million euros. Eden Hazard, at the same time, started a new round of contract renewal within the team.

The club’s income has skyrocketed, and the players’ income should undoubtedly increase accordingly.

Renewing Hazard with an annual salary of 10 million yuan is undoubtedly a declaration of Chinatown to everyone.

From now on, Chinatown has officially entered the La Liga and even the ranks of European giants. …

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