The King of the NBA

New York, United States.

In a conference room at the headquarters of PepsiCo, several senior executives of PepsiCo are meeting.

“I think it’s necessary to renew the contract with Ning as soon as possible.” Marketing director Michael said: “Last year’s contract with Ning, our sales increased by more than 18%, of which China increased by 26%. There is no doubt that this is Ning’s credit. He let us beat the Coca-Cola Company and successfully obtained more Chinese consumers.”

“Yes.” The president of Huaxia District is a white middle-aged man who is proficient in four languages, including Chinese. He has lived in Huaxia for a long time. He said: “Perhaps you should go to Huaxia to see and understand. Sitting here, you are I will know how hot Ning Yi is in China. His popularity has surpassed those so-called entertainment superstars, and his appeal is unmatched. We must renew the contract with Ning Yi, even if it is only for the Chinese market.”

Everyone listened and nodded one after another.

After signing a contract with Ning Yi last year, PepsiCo got a sweet spot. With Ningyi’s reputation rising, PepsiCo’s sales also increased.

Needless to say, this is Ning Yi’s credit.

Even, the top executives of PepsiCo are stealing happiness, and the contract with Ning Yi is too cost-effective, because Ning Yi brings them more than ten times the endorsement fee paid to Ning Yi.

Of course, they are also very sorry, because only signed a one-year contract with Ning Yi.

Now that the contract is coming to an end, PepsiCo has to reexamine this matter. It’s not that they don’t want to renew Ning Yi, but even if they want to renew it, it’s not so easy.

In the meeting room, Fry, the financial director, looked at the information in his hand and said, “There is no doubt that we should renew Ning. But I must remind you that Ning’s contract is not a small number.”

Everyone was silent.

Ning Yi signed a contract last year and spent 4 million US dollars. At that time, many people in PepsiCo also objected to this. The price was inappropriate and too much.

But soon after, those people shut their mouths.

Nowadays, it is impossible to sign Ning Yi for 4 million US dollars, even if it is only signed for one year. Moreover, Pepsi will never sign for only one year, they have tasted the sweetness.

“Fry.” the company’s vice president said, “What kind of contract can we give?”

Wealth Superintendent Frye said: “We can give a contract with a total value of no more than US$100 million.”

The deputy general nodded. The total amount of 100 million is a total amount. As for the signing for a few years, it is not the matter of the financial supervisor. However, from the current situation, the estimated value of 100 million US dollars is only -8 years.

This is still an optimistic estimate. After all, in this day and age, the endorsement fee is already scary. Some players may sign a multi-year contract for hundreds of millions of dollars, and sign a long-term endorsement contract, it may also be hundreds of millions of dollars.

For example, Durant renewed the contract with Nike last year, and he signed a ten-year contract of 300 million US dollars, absolutely sky-high price!

The deputy general thought for a moment and said, “My opinion is that if you use all of this .100 million, it is best to be able to sign a contract with Ning for 8 years. Yining’s current strength, even in the next few years Without improvement, as long as we can maintain this state, we will not suffer.”

Signing a multi-year contract is a guarantee for the player and a guarantee for the company. Especially for the young players who sign, if the signing period is too short, when the contract expires, this player may just reach its peak. In renewal, the price is terrible.

So the vice president meant that all the golden age of Ning Yi’s career should be tied to Pepsi, and no chance for other competitors.

But this is obviously very difficult.

Immediately, someone asked the question: “Even if it is used for billions, it is not easy to sign for 8 years. I think this may not be big. First, Ning may not be willing to sign for 8 years. Second, Yining’s business today The value of .100 million is estimated to only be signed. BSS, 8 years is somewhat unrealistic.”

Someone started, and others started.

“Bss, I think it can reduce the number of years, maybe 7 years is better.”

“Ning may not agree for 7 years. You know, his choice is not only ours, but also Coca-Cola.” I dare say, Coca-Cola will definitely give a quotation with a total of hundreds of millions. We want to impress Ning, we can only Shorten the years, such as billions of years.”

Listening to the opinions of everyone, the vice president frowned, and he had to admit that it is unlikely that .100 million signing for 8 years, the best plan should be 100 million per year, which is about 70,000 US dollars a year, but it is not a small amount. ..

But the problem is that there are many companies competing for Ning Yi, not to mention Gatorade, but for Pepsi’s old rival Coca-Cola, they absolutely dare to open a contract that costs more than 5 million yuan.

“All right.”

After the argument was almost over, the vice president spoke up and said: “Just a billion dollars, discuss with Ning’s agent and renew the contract as soon as possible.”

This deputy can always make a final decision. When he spoke, everyone stopped talking and went away.

One by one also sighed, that is, for more than a year, an unloved draft was turned into a superstar who can get a billion yuan contract, which is incredible.

…

At the same time, the Coca-Cola company is also holding a meeting to study how to sign Ning Yi’s things.

This season, Ning Yi’s performance was too good, and he even surpassed Carrefour and became a new generation of Timberwolves. His commercial value is naturally rising, and no one can ignore it.

Last year Pepsi signed Ning Yi, which led to a huge increase in sales of Huaxia. It overwhelmed Coca-Cola in one fell swoop, which made the Coca-Cola executives have always been sorrowful.

This time, they were reluctant to miss the opportunity.

As expected by the top executives of PepsiCo, Coca-Cola decided to give Ning Yi a quotation of US$0.05 billion per year after some discussions.

In fact, in addition to Pepsi and Coca-Cola, more companies are planning to compete for Ning Yi.

For example, Nike, who signed with Ning Yi last year, only signed a one-year contract with Ning Yi last year.

Originally, they were unwilling, but Ning Yi was only willing to sign for one year. The contract was delayed until the All-Star. Seeing that Ning Yi was getting better and better, Nike could only helplessly agree.

Now that the contract expires in more than two months, Nike has to take precautions and wants to complete the renewal with Ning Yi as soon as possible, without giving Adidas and Anderma a chance.

In particular, Under Armour has developed rapidly in recent years, making Nike, an established sports brand, feel a huge threat, otherwise Nike will not throw 300 million dollars to sign Durant last year.

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