Tiantang Splendid

Chapter 472
It was another heavy snowfall, and Chang'an City was enveloped in an extremely low air pressure.

It has been almost the end of the year, but the families of the wealthy and noble families do not have the atmosphere of the previous festival. The heads of each family are trying their best to restrain their children.At a time when the suspense of the crown prince is still pending, if one is accidentally involved in this huge vortex that is enough to destroy the family and destroy the family, it will be too late to cry...

The biggest troublemaker in Chang'an City was whipped by His Majesty. Although the injury was not serious, it did not appear, and he hid at home to form a self-contained unity.

This winter, if we talk about the rare things in Guanzhong, there is nothing more than the scissors produced by the Fangjia blacksmith shop.

This new type of scissors is not only fashionable and labor-saving, but also small and exquisite, which is very popular with ladies and gentlemen.Fangjia's blacksmith shop took advantage of the situation to launch the necessary tools for women, including thimbles, embroidery needles, awls, etc. All of them were made of outstanding materials and exquisitely crafted.

Fang Jun naturally made a fortune.

These female red tools sell well, have good materials, and are naturally ridiculously expensive.However, the customer base for these things is those ladies and nobles. These people are not bad for money, they just want a new one, and they are better than the previous tools, and it is very refreshing to pay for them.

Wang Xiaoer, the chief blacksmith of Fang's blacksmith shop, accompanied several apprentices, and he was full of admiration for Fang Jun!
Or to say that he is a third-grade officer and a marquis at a young age, and he has lived a lifetime as a blacksmith. This gap is really too big!The ancestors in this Zhuangzi have earned their lives for the sake of eating a bite of food, but Erlang is just a small idea, and the profit brought is enough to make Zhuangzi eat and drink for the next year...

"These people are too shameless. After only a few days of hard work, they actually started to learn from us! Erlang, the sales of these days have been dropping, how can this be fixed?"

Wang Xiaoer said angrily.

There is no such thing as intellectual property rights or patent applications these days. If your products are selling well, naturally everyone rushes up to get a piece of the pie.This directly led to a big plunge in the sales of Fangjia's blacksmith shop.

Seeing that the money in his pocket was taken away by those blacksmith shops, Wang Xiaoer, who had been poor all his life, was naturally resentful.

The old man even kept fanning the flames, encouraging Fang Jun to find trouble in those blacksmith shops.

There is quite a kind of style of "it doesn't matter if you are bullied, close the door and let Fang Jun"...

Anyway, this Erlang of my own is a club, go out and play a bit, smash a few blacksmith shops, and see who dares to grab food from us?

Fang Jun is very helpless to this very clever old man. We are also a marquis, and we also have a title of Shangshu. When you go out, you can wear a purple robe. Going out and fighting people for so few coins?

That's too low...

The old thing is obviously that the village head is not a cadre!
Fang Jun glared at Wang Xiaoer: "You old guy is getting more and more out of tune, and you actually encouraged the Marquis to make mistakes? If my father finds out, let's see if I can break your legs!"

"Ouch! You don't have to tell the owner of the house...Isn't the old man in a hurry? It was originally our money, but now it has been robbed by someone else's family for nothing. It's unavoidable that I feel empty and uncomfortable..."

Wang Xiaoer was taken aback. This is not a joke. The owner of the house sternly warned Erlang that he must stay at home during this time and that he was not allowed to go out. The bones are taken apart and fed to the dog?

Fang Jun snorted: "That's the point! Is this difficult?"

Upon hearing this, Wang Xiaoer's eyes lit up: "Erlang has a way to deal with it?"

Fang Jun nestled on the rattan bed in the study, with a thick bear skin and a blanket covering his body. The pine wood in the fireplace was burning vigorously, making a crackling sound and exuding a faint smell of rosin.

Lying on his side, so that the wound on the back buttocks that has healed and scabbed is not strong, holding a white porcelain teacup in his hand, sipping tea in small sips, comfortable and leisurely!
"Let me ask you, are other imitation scissors comparable to ours?"

"Of course it can't be compared! Although the shape is similar, we can just do it, but our material is first-class fine iron, which is more than enough for making swords and swords, let alone making a pair of scissors? But their quality It's not as good as us, but the price is much lower than ours, the competition is too fierce! Or should we cut the price too?" Wang Xiaoer said with a frown.

Speaking of which, although the scissors and other gadgets of Fangjia's blacksmith shop are of first-class quality, the cost of refined iron has been greatly reduced due to Fangjia's unparalleled method of making iron, and even the eldest grandson's iron factory is about to be run down. business, so there is a lot of profit margins. Even if a price war is launched on these small items, it is completely powerful.

It's just that the money earned is less, and Wang Xiaoer, a miser, is not very happy...

"Price war, that is the stupidest way and the most incompetent! This young master will give you a trick to keep this business going for a long time, and even our smithy can rely on it for generations to come. Full meal!"

The Fang family has never studied economics, but has never killed a pig or eaten pork?Naturally, this kind of primitive business competition was not taken into account.

"Erlang, please give me some advice!" Wang Xiaoer said excitedly.

He was attracted by the Fang family's phrase, "For generations, you can rely on it to eat!"I like to chat with Erlang the most, every time I can get a great harvest, such as the way of iron making, the forging of iron tools, and even the ability to do things for others can be beneficial!

It's not recently, Erlang is studying with himself, and wants to get something that drills a hole in an iron stick...

Drilling an iron rod into a hollow iron tube, the inner wall should be smooth, and the thickness of each part should be kept uniform. This is simply a myth. In the past, Wang Xiaoer never dared to think!

But now Erlang said that this can be done, and Wang Xiaoer firmly believes that this can definitely be done!
"If any product wants to become popular and occupy a market share, it must have at least one characteristic that others cannot match! Where is our product better than others?"

The Fang family was persuasive and did not expect to teach a business genius, but Wang Xiaoer, although he looked a little anxious, was actually not too old.

Wang Xiaoer frowned and thought about it.

A person who can achieve better results than most people in any professional field is absolutely impossible to be an idiot.

Just thinking about it in his mind, Wang Xiaoer tentatively asked: "Is it the quality? Our iron materials are of the best quality, and the workmanship is exquisite, and everything looks beautifully made, while those from other companies are obviously It's shoddy, far worse than us."

"In this case, we should use our strengths to attack the enemy's weaknesses. Isn't our iron material the best? Then we should use better iron materials! Isn't our stuff beautiful? Then find a way to make it They are more beautiful, and more work is needed on the packaging! If these are done, then others will not be able to copy our products easily. Even if they are made, people with discernment can tell the difference between true and false at a glance. At that time, our brand Even if it is established! Just like the fruit wine produced in our village, as long as you drink it and taste the taste, others will know that this is the wine of Xinfeng County Chengfangjia!"

In this era when the business concept is almost zero, as long as the brand effect is made, the status of a hundred years can almost be guaranteed!

Wang Xiaoer scratched his head and asked suspiciously, "What is the packaging?"

Package?

This concept is a bit troublesome to explain...

"Let's put it this way, you put our best quality scissors in a high-quality nanmu box, the box is carved with dragons and painted phoenixes, inlaid with gold and jade, in short, how luxurious and high-end, you can come! "

Wang Xiaoer said at a glance: "Then you can't pay for it? A Nanmu box is more expensive than our scissors!"

Fang Jun said leisurely: "Then increase the price! Convert all the cost of the box, and then sell it at five times the cost!"

Wang Xiaoer is a little stunned...

(End of this chapter)