NOVEL SIMPLE Chapter 215
“The main purpose of launching the Hongqi H5 is to increase sales and improve the overall revenue ratio and the number of car owners.……”
Lu Yan said.
It sounds outrageous to sell a car worth 500,000 yuan. It’s even a bit crazy.
You know, even for first-tier luxury brands like BBA, the real sales volume of cars is around 300,000 yuan.
But for the current Hongqi, it is a very normal thing.
Because in the past six months, Hongqi has achieved more than 300,000 car owners nationwide with just two luxury cars worth over one million yuan.
In such a short period of time, in the million-level market, it is also quite outrageous.
The two cars have an average monthly sales of 40,000.
In another two months, the number of million-level car owners in Hongqi nationwide will soon exceed 400,000.
You know, even Porsche, which has the largest market share among super luxury brands, has an annual sales volume of just over 100,000 in China.
Now any super luxury brand can only tremble in fear under the current terrifying growth rate of Hongqi!!
After talking about the positioning and general goals of this car,
Lu Yan immediately began to clarify the technical positioning of this car.
At present, Hongqi’s best technology is used on top models.
Since this car is positioned as a mid-range model, it is impossible to use all the cutting-edge technologies. Otherwise, it would not only be illogical, but also cost-prohibitive.
In the same family system, the 5 Series is definitely weaker than the 7 Series, and the level is definitely one level lower than the level.
Otherwise, it would be the opposite of the heavenly power.
The son jumped up and hit his father!
Everyone present listened and nodded,
“The die-cast body-in-white of the vehicle also features the most important front and rear anti-collision beams, which are still made of aerospace special aluminum alloy and aerospace special steel. As a family tradition of Hongqi luxury cars, costs can be saved in other places, but no corners can be cut on safety.……”
“The top models are all dual-motor and triple-motor. The Hongqi H5 uses a single super carbon fiber permanent magnet motor design, which is mainly rear-wheel drive and has an acceleration of 5 seconds. If the owner chooses the top configuration, he can also purchase a 30,000 yuan four-wheel drive option package. In this way, the dual-motor four-wheel drive can reach 0-100 in 2.9 seconds and a top speed of more than 250 km/h.……”
“The chassis comes standard with air suspension, double wishbone multi-link structure, and the top version has an anti-roll bar design……”
Because these are the configurations of the top models.
“Most of the core parts of the”Hongqi H5″ can directly share the same production line, and the efficiency of vehicle production will be quite high.
This is also the advantage of the family model. A large number of parts do not need to be re-molded, and the design cost is also spread out.
Moreover, with the big brother brand in the front, the younger brother models under its brand look like the big brother, so consumers will only have a sense of”luxury” and will not feel that you are using a nesting doll!
“In addition, I have asked the design department to prepare a draft of the main color of this car in advance.……”
“The special main color of this Hongqi H5 is based on white magnolia and blue and white porcelain. The whole car uses two-color stitching. The interior continues the Suzhou embroidery style, focusing on Chinese elegance and cultural style. The interior is equipped with a starry sky ceiling, which is also very beautiful.……”
In the past, Hongqi released new cars in addition to the normal black and white colors. The official also launched special double-color, which is also the most popular color among consumers.
With the positioning of”Hongqi H5″, Lu Yan did not use the solemn double-color, but directly used blue and white porcelain as the theme element.
This is not only beautiful and elegant, but also suitable for all ages. Even young people will not look too old-fashioned.
In addition, there is a starry sky roof configuration.
Looking down is the antique blue and white Suzhou embroidery, and looking up is the modern and romantic starry sky roof. This interior aesthetic is absolutely a killer in the same class.
(PS: There is a detailed picture at the end of the chapter) As soon as the design draft came out.
Everyone’s eyes lit up!
“Oh my god, this color is beautiful!”
“Elegant!!”
“Boss, I want to apply for an advance in-app purchase!!”
“I applied to purchase five units for my department!!”
“Boss, I can work overtime unconditionally, as long as I apply for an in-app purchase quota!” (To read the exciting novels, go to Feilu Novel Network!)
……
One by one, they couldn’t hold back.
This car is really good looking!!
The key is that it’s not expensive!!
Lu Yan:”……”[]
Wow.
One by one, the wheels haven’t even been made yet, but they’re starting to make internal reservations, right?!!
Hongqi’s current internal purchase policy for employees is that management-level personnel can get a 30% discount, and regular employees can get an 80% discount.
However, this internal purchase quota also needs to be ranked and waited for. For example, if the production capacity is tight and the delivery of cars on the consumer side is slow, there will definitely not be too many internal quotas.
So the core employees present began to apply for reservations in advance!
“Come on, stop making trouble here. If you want to buy it internally, wait until the car is scheduled for production and delivery before queuing up.”
Lu Yan scolded with a smile.
In his opinion, the design and configuration of this car are just appetizers.
The highlight of today is the layout plan of Hongqi’s national supercharging stations.
“In addition to launching new cars to increase sales, I also have a plan to build my own brand of supercharging stations across the country, and even expand to the world in the future. In this way, I will not only rely on the car side for profit, but also extend the profit chain to a greater extent.……”
Lu Yan said.
The entire global automobile market is an unimaginable scale. Even if only half or one-third of them are converted into new energy vehicles, the profitability of supercharging stations will be almost the same as that of current gas stations.
In the R&D department,
Yang Xudong’s eyes lit up and he said,”Boss, we have already developed the 600KW supercharging pile internally, and now we are planning to invest in it on a large scale?”…..0…….
The R&D department has already prepared all the supercharging technology. After all, the starting point of solid-state batteries is high.���Fast charging piles are not a problem at all.
With a charging power of 600KW, under the condition of slow trickle charging, Hongqi car owners can fully charge a car in 25 minutes.
This is a very fast speed for the current market.
Lu Yan shook his head:”Although the power of 600kw is very fast, it is not the word super charging. The goal of the super charging stations we are going to lay this time is to make the charging speed as fast as the refueling speed!” As soon as these words came out, everyone was also stunned. They were all confused.
What the hell?!
Charging is as fast as refueling?
How long does it take to fill up a tank of gas?
Three minutes?
Counting the big tank, five minutes at most? ?
How much power does this require? ?
Looking at the shocked faces of everyone, Lu Yan said:
“400KW and 600KW are just the upper limits of the high-voltage ternary lithium battery packs on the market, not the upper limits of our solid-state ion battery packs.……”
In terms of material purity and process, the energy density and quality of battery packs of other car companies are not as good as those of solid-state ion battery packs. Therefore, solid-state batteries can withstand more extreme voltages and higher power currents, which is also determined by their excellent material properties.
“Our solid-state ion battery pack can withstand ultra-high voltage charging of up to 1200KW, with almost no speed reduction during the whole process. When a car is plugged into a charging station, it only takes three to five minutes to fully charge the battery, with a range of more than 1,000 kilometers… and”.