The richest man in the leisurely country

Chapter 587 Product Launch
The juice drinks made today are still in the experimental stage and require constant deployment.

Only when you feel that the final taste is similar, you will follow this formula.

Su Mu and Lin Lan came to the office, and she directly gave Su Mu a bottle of drink without any packaging.

With curiosity, Su Mu opened it and took a sip.

As soon as the fresh drink enters the mouth, there is a refreshing feeling, with a hint of sweetness.

"We have bought all the fruit juice drinks on the market to compare them with ours according to their taste, and make a synthesis in terms of sweetness and other aspects."

"One of the biggest buying points is naturally our fruits, which are natural, and the taste is naturally many times better than theirs."

"Even the current products can still sell well when they are on the market, but we think this is not enough."

"Now there is a special person working on this area. Various deployment plans are constantly coming out here, and the production line will continue to improve, striving to be the best." Lin Lan said.

Su Mu nodded after listening.

In fact, the drink that Lin Lan gave herself to taste now, Su Mu thinks it tastes quite good.

The unique refreshing feeling is not comparable to ordinary drinks.

"In terms of sweetness, I don't think it should be too high. This is just to increase the taste, and we use freshly produced sugar cane to increase the sweetness, which also has certain advantages in this regard."

"The most important thing is the smoothness of the juice, such as the refreshing feeling, which is a big selling point."

"Even if possible, I think some Chinese medicinal materials can be added. Of course, just the right amount is fine, and this is also a big selling point." Su Mu thought for a while and said.

Adding Chinese herbal medicines to fruit juice drinks is probably only Su Mu who can think of it.

"Just add some Chinese medicinal materials for clearing heat and relieving summer heat, which can better increase this cooling feeling, but the specific details need to be further deliberated."

This involves the question of how to add it. It is impossible to just add Chinese medicinal materials.

Lin Lan nodded after listening, "This is feasible, but the cost may increase accordingly, and the price will be slightly higher when the time comes."

"Based on the current cost, the cost of a [-]ml bottle of juice drink for us is about one yuan, and it costs about three yuan on the market."

"If you add some Chinese medicinal materials, you can consider raising the price, for example, to about five yuan."

For this, Lin Lan is a professional.

The profit of each bottle of beverage is about two yuan, which is quite a considerable profit margin.

It is equal to a profit margin of more than 60.00%.

"Then it is completely possible to launch two drinks, one with Chinese herbal medicines added and one without, and then sell them at different prices."

"By the way, how about the packaging design?"

"There is also the issue of channel promotion." Su Mu asked.

The packaging of beverages is very important, and it will be advertised at that time.

Just the processing of the whole beverage is very complicated, and it is really not easy to make it.

After the beverage products are produced, they must be sold profitably, so building sales channels becomes extremely important.

The packaging will also affect the sales of beverages.

Of course, in the final analysis, it is still a matter of quality. If the taste is good, customers will naturally buy it.

"Here we have outsourced to a specialized design company, and we have come up with several design proposals, but they have not yet been finalized."

"I have selected three of them, and I will carefully consider them at that time. This aspect is not a problem."

"As for channel promotion, my plan is to let the drinks circulate in Ming County for a period of time, observe the market's reaction, collect relevant sales information, and then make further adjustments." Lin Lan nodded.

Lin Lan has considered all the links in the whole process.

This is also something that must be considered.

"Yes, let's sell our drinks in Ming County first, and observe the market reaction. It is equivalent to taking the market in Ming County as a test."

"If the response is good, we can promote it to other places." Su Mu agreed.

Su Mu thought so too at the beginning, and Lin Lan also considered it more comprehensively.

"There are several flavors, you can try and see which one is better?"

"The final product will probably look like this."

Lin Lan said, and gave Su Mu some samples, asking him to drink it and try it.

Now Su Mu is also tasting with the customer's mind, trying to feel different tastes as much as possible.

Although they all tasted the same at the first taste, if you take a closer look, there is still a big gap in the middle.

"The first one is better."

"If I'm not wrong, the first bottle of drink you tasted for me will most likely be put on the market." Su Mu smiled and looked at Lin Lan after tasting it.

She is asking for her own opinion indirectly.

"After every adjustment we make, the employees will taste and rate the drinks we make. At present, the first bottle you tasted just now has the best response."

"At the same time, we also took it outside and let other people participate in the tasting. They all said that the taste is very good, so I think we can promote it and try it."

"Tomorrow, I plan to make a few thousand bottles and put them on the market to observe the market's reaction." Lin Lan said.

Only through such continuous testing can the best products be obtained.

Although their products are already very good, looking at all the types of juice drinks currently on the market, Su Mu feels confident.

Because this is made with your own vegetables and fruits, the raw materials are not comparable to ordinary ones.

"Yeah, it's doable, I'll wait for your good news." Su Mu nodded.

"As long as the products here are confirmed, we will increase the production capacity and put them directly on the market."

"As for the price, I don't think you should set too high a price. You can just sell it at the cost price for a period of time."

"As long as we increase our brand awareness little by little, then we will slowly increase the price." Su Mu thought for a while and said.

For any product, if it is compared with an already well-known product, it will suffer a big loss.

Even if you really have an advantage, the price must also be considered.

With the same mentality, if you go to buy drinks, at the same price, will you buy what you have heard of and drank, or what you have not tasted?

Most people will choose to buy what they have already bought.

After discussing with Lin Lan for a while, Su Mu returned to the village.

Su Mu didn't want to intervene too much in these matters. Lin Lan's talent and strength in this area were far beyond his own.

Instead of making trouble, it's better to leave it all to her and let her concentrate on doing it, the effect will be better.

At noon the next day, Su Mu had just finished his lunch when he received a call from Lin Lan.

"I told you yesterday that our [-] bottles of drinks were sold out in one morning after they were put on the market today," Lin Lan said.

This is great news.

(End of this chapter)