NOVEL SIMPLE The richest man in the leisurely country
Chapter 593
Chapter 593
"If we let go of cooperating with them now, it would be a great thing for them, but it's a good thing, we have to rely on their sales channels."
"Although we took the initiative at the beginning, if we can, we will still encounter the same situation as many companies now, because we rely too much on their sales channels, so that we will fall into a passive situation."
"So, in the end, we still have to establish our own sales channels, and we can rely on them now, but we can't rely too much on them, and we can't put all our eggs in the same basket," Su Mu said.
This is a very important question.
If we cooperate fully with Tianda Sales now and hand over all channel sales rights to them, we will be counterattacked by the other party when the market is just formed.
At that time, without Tianda's sales, their juice products will not be able to reach the end market, and they can sit back and raise prices, which in turn will work for them in disguise.
Lin Lan nodded after hearing this, expressing her agreement.
"What you said is very reasonable. I also have such concerns. I just didn't think about it in such a deep and detailed way. What I thought was to authorize all the products to them for sale, and at the same time quietly establish our own sales channels."
"But if this happens, we will fall into a passive situation from the beginning, because our sales channels have been set up, but the sales rights of the products are not in our hands, which is equivalent to a waste."
"I thought of doing this at the time, and the purpose was to prevent them from going back on their word when the time comes, and they still cut off their cooperation with us, and our sales channels will go online immediately, but this will invisibly incur an extra expense."
"And this is just a backup plan, so the investment is large, but the output will be very low, and the final sales channel will be very single and small, and the coverage will naturally be smaller." Lin Lan thought for a while and said. .
At the beginning, she also thought about this problem.
Therefore, the goal is that it is best to cooperate with distributors, so that the products can be sold to various places as quickly as possible.
At the same time, build your own sales channels, and have your own sales channels in every county and city, just in case of emergency.
But if this is the case, it is incomparable with a big dealer like Tianda Sales, and it will still be killed by them in the end.
"So, you can't pin your hopes on them. If you don't break, you can't build. Although it may be difficult for us now, we don't have to rely on Tianda sales."
"We can cooperate with some small dealers, and the form of cooperation will also be very important. We will not exclusively authorize the distribution rights to any one dealer."
"We need to use a non-exclusive way to cooperate in case of emergency. The main reason why I do this is because our current product production capacity is still limited. Have you done market research?" Su Mu asked.
The product is out, and it is selling well.
But building a sales channel is an extremely important step.
Just like an online shopping platform, if it does not have its own express service, it will be very difficult.
It is very easy to get stuck by the express platform, which is why many companies choose to build their own express platforms.
Even if you don't do it yourself, you must take power and control it.
"At present, our production capacity can produce about 15 bottles a day at full capacity. After the outbreak some time ago, our sales have now stabilized."
"For Ming County as a whole, the daily fixed demand is about [-] bottles, and now we are further tilting towards the surrounding counties and cities to sell our products there."
"However, there is no fixed sales channel, no storage warehouse, and no grid salesperson, so the progress will be a little slower. But as word of mouth continues to spread to the surrounding area, there are many merchants who are willing to cooperate with us." Lin Lan Said.
This is already the limit of what she can do so far.
Once the product is released, the establishment of sales channels becomes extremely important.
Su Mu frowned slightly after hearing this, the severity of the matter was beyond his imagination.
"In this way, it is imperative to cooperate with small dealers. At the same time, we must also vigorously recruit talents. Our requirements are not high. Needless to say, Ming County is here. This is our base camp. The market here has stabilized."
"We should have someone under our command who is responsible for supplying this area. We should train them first, and then select those who are capable, and let them go to nearby counties and cities to expand our sales channels."
"While finding ways to cooperate with small distributors, give them part of the quantity, and at the same time establish our own sales channels, leaving part of the quantity for our own sales." Su Mu thought for a while.
This thing is imperative.
In the beginning, it was just a groping process.
But this is very important, because in this process, good experience can be accumulated and good talents can be reserved.
You can prepare for the next expansion.
"I've already started to make it now. I recruited some people earlier. The reason why our products can be sold in various terminal markets in Ming County as soon as they go online is because of them."
"However, the number of people is always limited. At present, it can only meet the market supply of the entire Ming County. Now we are vigorously recruiting talents, and let those capable people lead them to do it."
"Once they are familiar with it, they will immediately send experienced ones to other places and let them help expand our business."
Regarding these, Lin Lan actually had plans for a long time ago.
It just takes a certain amount of time to realize it.
For example, when the production line had just entered the industrial park and was about to start production, Lin Lan recruited a group of sales talents.
They are all experienced salespeople, let them go down and explore the market situation of the entire Ming County first.
Where should juice drinks be sold?Naturally, it is the terminal places such as supermarkets and hotels. Let them explore the situation first.
As soon as the fruit juice product is launched and it is confirmed that it is going to be launched, they are immediately asked to promote it.
It is because of this step-by-step that the fruit juice products were out of stock as soon as they went online, thus quickly establishing a reputation in the market.
Now the sales terminals in the entire Ming County, whether it's supermarkets or hotels, are rushing to buy Su Mu's fruit juice drinks, and these salespeople have contributed a lot.
"Then adopt the one-by-one method, train the recruited people, and hand them over to experienced people. This is actually very easy to get started, and it won't take long to become proficient."
"At the same time, in this process, better talents are selected through assessment, and the task is given to them, so that they can go to other cities to help us establish a stronghold, transport this area, and we recruit talents ourselves."
"As well as storage management, I will leave it to them. Every county and city will have a manager in charge in the future, who will specialize in coordinating transportation and storage issues." Su Mu said.
Only by walking step by step in this way can we get out of our own way.
At that time, it will not depend on other dealers.
(End of this chapter)
"If we let go of cooperating with them now, it would be a great thing for them, but it's a good thing, we have to rely on their sales channels."
"Although we took the initiative at the beginning, if we can, we will still encounter the same situation as many companies now, because we rely too much on their sales channels, so that we will fall into a passive situation."
"So, in the end, we still have to establish our own sales channels, and we can rely on them now, but we can't rely too much on them, and we can't put all our eggs in the same basket," Su Mu said.
This is a very important question.
If we cooperate fully with Tianda Sales now and hand over all channel sales rights to them, we will be counterattacked by the other party when the market is just formed.
At that time, without Tianda's sales, their juice products will not be able to reach the end market, and they can sit back and raise prices, which in turn will work for them in disguise.
Lin Lan nodded after hearing this, expressing her agreement.
"What you said is very reasonable. I also have such concerns. I just didn't think about it in such a deep and detailed way. What I thought was to authorize all the products to them for sale, and at the same time quietly establish our own sales channels."
"But if this happens, we will fall into a passive situation from the beginning, because our sales channels have been set up, but the sales rights of the products are not in our hands, which is equivalent to a waste."
"I thought of doing this at the time, and the purpose was to prevent them from going back on their word when the time comes, and they still cut off their cooperation with us, and our sales channels will go online immediately, but this will invisibly incur an extra expense."
"And this is just a backup plan, so the investment is large, but the output will be very low, and the final sales channel will be very single and small, and the coverage will naturally be smaller." Lin Lan thought for a while and said. .
At the beginning, she also thought about this problem.
Therefore, the goal is that it is best to cooperate with distributors, so that the products can be sold to various places as quickly as possible.
At the same time, build your own sales channels, and have your own sales channels in every county and city, just in case of emergency.
But if this is the case, it is incomparable with a big dealer like Tianda Sales, and it will still be killed by them in the end.
"So, you can't pin your hopes on them. If you don't break, you can't build. Although it may be difficult for us now, we don't have to rely on Tianda sales."
"We can cooperate with some small dealers, and the form of cooperation will also be very important. We will not exclusively authorize the distribution rights to any one dealer."
"We need to use a non-exclusive way to cooperate in case of emergency. The main reason why I do this is because our current product production capacity is still limited. Have you done market research?" Su Mu asked.
The product is out, and it is selling well.
But building a sales channel is an extremely important step.
Just like an online shopping platform, if it does not have its own express service, it will be very difficult.
It is very easy to get stuck by the express platform, which is why many companies choose to build their own express platforms.
Even if you don't do it yourself, you must take power and control it.
"At present, our production capacity can produce about 15 bottles a day at full capacity. After the outbreak some time ago, our sales have now stabilized."
"For Ming County as a whole, the daily fixed demand is about [-] bottles, and now we are further tilting towards the surrounding counties and cities to sell our products there."
"However, there is no fixed sales channel, no storage warehouse, and no grid salesperson, so the progress will be a little slower. But as word of mouth continues to spread to the surrounding area, there are many merchants who are willing to cooperate with us." Lin Lan Said.
This is already the limit of what she can do so far.
Once the product is released, the establishment of sales channels becomes extremely important.
Su Mu frowned slightly after hearing this, the severity of the matter was beyond his imagination.
"In this way, it is imperative to cooperate with small dealers. At the same time, we must also vigorously recruit talents. Our requirements are not high. Needless to say, Ming County is here. This is our base camp. The market here has stabilized."
"We should have someone under our command who is responsible for supplying this area. We should train them first, and then select those who are capable, and let them go to nearby counties and cities to expand our sales channels."
"While finding ways to cooperate with small distributors, give them part of the quantity, and at the same time establish our own sales channels, leaving part of the quantity for our own sales." Su Mu thought for a while.
This thing is imperative.
In the beginning, it was just a groping process.
But this is very important, because in this process, good experience can be accumulated and good talents can be reserved.
You can prepare for the next expansion.
"I've already started to make it now. I recruited some people earlier. The reason why our products can be sold in various terminal markets in Ming County as soon as they go online is because of them."
"However, the number of people is always limited. At present, it can only meet the market supply of the entire Ming County. Now we are vigorously recruiting talents, and let those capable people lead them to do it."
"Once they are familiar with it, they will immediately send experienced ones to other places and let them help expand our business."
Regarding these, Lin Lan actually had plans for a long time ago.
It just takes a certain amount of time to realize it.
For example, when the production line had just entered the industrial park and was about to start production, Lin Lan recruited a group of sales talents.
They are all experienced salespeople, let them go down and explore the market situation of the entire Ming County first.
Where should juice drinks be sold?Naturally, it is the terminal places such as supermarkets and hotels. Let them explore the situation first.
As soon as the fruit juice product is launched and it is confirmed that it is going to be launched, they are immediately asked to promote it.
It is because of this step-by-step that the fruit juice products were out of stock as soon as they went online, thus quickly establishing a reputation in the market.
Now the sales terminals in the entire Ming County, whether it's supermarkets or hotels, are rushing to buy Su Mu's fruit juice drinks, and these salespeople have contributed a lot.
"Then adopt the one-by-one method, train the recruited people, and hand them over to experienced people. This is actually very easy to get started, and it won't take long to become proficient."
"At the same time, in this process, better talents are selected through assessment, and the task is given to them, so that they can go to other cities to help us establish a stronghold, transport this area, and we recruit talents ourselves."
"As well as storage management, I will leave it to them. Every county and city will have a manager in charge in the future, who will specialize in coordinating transportation and storage issues." Su Mu said.
Only by walking step by step in this way can we get out of our own way.
At that time, it will not depend on other dealers.
(End of this chapter)
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